BMW 2010 Annual Report Download - page 249

57
“Some of our employees from Spartanburg are currently assisting with the expansion
of the plant in Shenyang; others are helping their colleagues in Chennai in India, where
the demand for BMW Group automobiles is also growing steadily. The challenges,
production conditions and markets are very different from one place to another, of course.
But, at the end of the day, we are all working on the same project: optimising our global
value creation.”
4:12 p.m. Chassis and brake control test bench
“We believe production should follow the market. But we have also
seen it work the other way around: local manufacturing also helps
develop a market. With the 7,000 jobs we have created here and a
total investment of 4.6 billion dollars in the Spartanburg plant, we
are now considered to be an American company, and one that is
highly respected by the American people. We sell a third of the vehi-
cles we build in Spartanburg here in the US. Today, BMW is the best-
selling
European premium brand in the country. And with all the
buzz surrounding the new BMW X3, we should probably be able to
expand that lead in the future .”
3:14 p.m. Brief stop at the low-emissions paint finishing line
Clean air thanks to innovative “integrated paint” paint shops