BMW 2010 Annual Report Download - page 36

34
12 GROUP MANAGEMENT REPORT
12 A Review of the Financial Year
14 General Economic Environment
18 Review of Operations
41 BMW Group – Capital Market
Activities
44 Disclosures relevant for takeovers
and explanatory comments
47 Financial Analysis
47 Internal Management System
49 Earnings Performance
51 Financial Position
53 Net Assets Position
55 Subsequent Events Report
55 Value Added Statement
57 Key Performance Figures
58 Comments on BMW AG
62 Internal Control System and
explanatory comments
63 Risk Management
70 Outlook
3. Our long-term aim is to produce emissions-free mobil-
ity with vehicles powered by electricity and hydrogen.
Building up expertise for the mobility of the future
Back in 2007 we initiated the forward-looking “projecti”
for the purpose of developing alternative concepts for
individual mobility. By that we do not just mean the de-
velopment of alternative drive systems, but also the use
of completely new materials such as composites. In
“projecti” we do not merely work on electrically driven
cars, but also on concepts designed to significantly
reduce the environmental impact of the car all the way
along the value-added chain.
The first publicly visible result of “ projecti ” was the
largest electromobility field trial to date: around 600 fully
electric MINI cars were handed over to private and busi-
ness customers in the USA, Great Britain, Germany,
France, Japan and China. After well over 10 million kilo-
metres of electromobility in daily use, we have gained a
great deal of useful information that can be directly used
to help develop the first fully electric production car for
the BMW Group.
Tomorrow’s sustainable mobility produced
in Leipzig
Under the working name of “Megacity Vehicle” (MCV)
we are currently developing the first large-scale series-
produced vehicle in the car industry exclusively designed
to meet the requirements of future electromobility in
metropolitan areas. Construction of the plant was started
in Leipzig in November 2010; the MCV will be launched
on the market in 2013.
The BMW Group is placing great emphasis on sustain-
ability throughout the entire value-added chain of the
Megacity Vehicle. This approach involves far more than
just the powering of an emissions-free vehicle. As far as
production is concerned, the BMW Group has again set
its sights very high in terms of environmental protection
and the preservation of natural resources. The amount
ofenergy used for assembly at the Leipzig plant is to be
reduced by 50% and the water consumption by 70%
pervehicle. The aim is to cover energy requirements for
MCV production completely from regenerative sources.
The BMW ActiveE (based on the BMW 1 Series Coupé)
isscheduled to roll off the production lines in Leipzig in
2011. Following on from the MINI E, this vehicle repre-
sents the second step made by the BMW Group towards
the series production of the emissions-free electric car.
The experience gained with the MINI E and the BMW
ActiveE will be incorporated directly into the series de-
velopment of the Megacity Vehicle. By 2011, Leipzig will
therefore be a centre of expertise for the production of
electric cars within the BMW Group network.
Social commitment as an integral part of
corporate philosophy
Social commitment has long been an integral part of the
corporate philosophy and sustainability strategy of the
BMW Group. True to this principle, the BMW Group is
involved worldwide with projects such as the Award for
Intercultural Engagement aimed at achieving a better
understanding between different nations, ethnic groups,
religions and cultures. The main focus is on long-term
partnerships and activities that create a long-term basis
Waste for disposal* per vehicle produced
in kg / vehicle
17.5
15.0
12.5
10.0
7.5
5.0
07 08 09 10
16.17 14.84 10.63 10.09
* “Waste for disposal per vehicle produced” became a performance indicator in 2007
and has been reported since then.
Volatile organic compounds (VOC) per vehicle produced
in kg / vehicle
2.50
2.25
2.00
1.75
1.50
06
* 07 08 09 10
2.30 2.36 1.96 1.77 1.60
* Value extrapolated for 17 locations. Actual reporting covered ten locations.