BMW 2010 Annual Report Download - page 22

20
12 GROUP MANAGEMENT REPORT
12 A Review of the Financial Year
14 General Economic Environment
18 Review of Operations
41 BMW Group – Capital Market
Activities
44 Disclosures relevant for takeovers
and explanatory comments
47 Financial Analysis
47 Internal Management System
49 Earnings Performance
51 Financial Position
53 Net Assets Position
55 Subsequent Events Report
55 Value Added Statement
57 Key Performance Figures
58 Comments on BMW AG
62 Internal Control System and
explanatory comments
63 Risk Management
70 Outlook
The BMW X1 has performed extremely well since its
market launch, with 99,990 units sold worldwide during
the year under report, bringing the sales volume since
itsmarket launch in October 2009 to over 100,000 units.
Due to the model change, sales of the BMW X3 for the
year dropped by 17.3% to 46,004 units. The new BMW
X3 has been available worldwide since November. It has
received an enthusiastic response from customers and
the media alike and will provide a strong impetus for
sales. The BMW X5 also remained market leader in its
segment during the year under report, with sales up by
15.0% to 102,178 units. The sales volume performance of
the BMW X6 was similarly impressive and 46,404 units
(+ 11.4%) were handed over to customers.
Altogether, 24,575 units of the BMW Z4 were sold in 2010,
an 8.0% increase on the previous year.
Small increase in proportion of diesel-powered
BMW brand cars
The proportion of diesel-powered vehicles increased
further in 2010, accounting for 44.0% of BMW brand cars
sold worldwide. The proportion is particularly high in
Europe, exceeding 90% in a number of countries, includ-
ing
Spain (90.9%), Belgium and Luxembourg (91.4%),
Italy (92.9%), France (95.0%) and Portugal (97.1%). In
Germany, the proportion of BMW brand cars powered
bydiesel engines increased by 6.1 percentage points to
68.6% in 2010.
MINI sales volume well up on previous year
MINI sales in 2010 were positively influenced by revi-
sions
to existing models and the market launch of the
Countryman, which was also reflected in increased sales
volumes. We sold 234,175 MINI brand cars worldwide
Sales volume of MINI vehicles by model variant
in units
2010 2009 Change Proportion of
in % MINI sales volume
2010 in %
MINI
One 44,268 41,180 7.5
Cooper 76,520 75,213 1.7
Cooper S 35,053 33,650 4.2
155,841 150,043 3 . 9 66.5
MINI Convertible
One 4,525 186 –
Cooper 16,613 16,565 0.3
Cooper S 11,542 11,552 – 0.1
32,680 28,303 15.5 14.0
MINI Clubman
One 2,973 2,291 29.8
Cooper 19,551 24,265 –19.4
Cooper S 8,793 11,636 – 24.4
31,317 38,192 –18.0 13.4
MINI Countryman
One 1,733 – –
Cooper 7,770 – –
Cooper S 4,834 – –
14,337 – – 6 . 1
MINI total 234,175 216,538 8 . 1 100.0
Sales volume of BMW diesel automobiles
in 1,000 units and as a percentage of total volume
550
500
450
400
350
300
06 07 08 09 10
units 472.7 525.9 511.2 464.2 538.2
as a percentage
of total volume 39.9 41.2 42.5 43.4 44.0