BMW 2010 Annual Report Download - page 190

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PREFACE
04
identifi cation with our company. Teamwork is part of our culture. I would like
to thank all of our associates worldwide for their hard work and dedication
in2010 – also on behalf of my fellow members of the Board of Management.
Our thanks also extend to our entire retail network, our suppliers and our
partners.
2011 – taking advantage of this year’s opportunities for long-term
success. We will continue to chart our own course. We will create new and
innovative solutions for our customers. Our BMW, MINI and Rolls-Royce
vehicles are not just automobiles – for many people they refl ect their whole
attitude to life. Read how our customers feel when they fi rst get the keys
totheir new BMW, MINI or Rolls-Royce, or their BMW motorcycle. Such
“moments of sheer delight” are the best reward for our work we could possibly
imagine.
Rethinking mobility and putting it on the road is an incredibly exciting
process that challenges and inspires us on a daily basis. That is why we aim to
recruit the best experts and managerial sta worldwide, women and men, to
work for our company in the future.
We start the 2011 fi nancial year full of drive and confi dence. We see it as
a“year of opportunity”. We will take advantage of this to secure the long-term
success of the BMW Group. I would also like to thank our shareholders and
investors for their confi dence in all of our BMW Group associates.
Our com-
pany is well positioned to create a promising future for itself and for all of its
stakeholders worldwide.
Norbert Reithofer