BMW 2010 Annual Report Download - page 252
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PROFITABILITY
Global balance
60
183,328
267,160
298,316
BMW Group sales volumes in 2010
Like all natural hedging instruments, it will take time for the Spartanburg
plant to reach its full eff ect. But it will then provide the BMW Group with
much greater, long-term security against currency risks.
The Annual Report 2010 as an iPad app
Key markets. BMW is the most popular Euro-
pean premium brand in the United States. The US
is the BMW Group’s second-largest market after
Germany. Worldwide, the company sold almost
1.5million vehicles last year.
Ready for the road