BMW 2010 Annual Report Download - page 240
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CUSTOMERS
Connected Drive
48
“There’s an app for the
iPhone that shows how
green your driving is.
That earns you stars. If
you drive in a really
environmentally friendly
way, and don’t use
muchpetrol, you get lots
of stars.
”
Dominik Meyer, 11 years old, explains how the MINIMALISM Analyser works.