BMW 2010 Annual Report Download - page 188
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PREFACE
04
The Megacity Vehicle – creating sustainable mobility for urban
centres. To realise mobility, you must be mobile and innovative yourself.
Our road to e-mobility is clearly defi ned.
Step one: Our customers are testing the MINI E. Step two: In 2011, they will
test the BMW ActiveE, providing further valuable insights into the use of
electro mobility. Step three: In 2013, we will bring the Megacity Vehicle onto
the
market. No other manufacturer has designed an entire vehicle specifi cally
for
electric propulsion. Ours will be the fi rst vehicle with a passenger com-
partment made of carbon and a unique architecture, comprising separate Life
and Drive modules. We will build this highly innovative
vehicle in Germany
as part of an international network that will manufacture
carbon-fi bres, and
with competent partners such as the SGL Group. Together with the Federal
German Chancellor, we marked the start of Germany’s fi rst electric-car
production facility in autumn 2010 in Leipzig.
The Megacity Vehicle will not be alone. It will be part of a new BMW
family marketed under the sub-brand BMW i. In the same way that BMW M
o ers exceptional performance and individuality, BMW i will stand for
highly e cient and sustainable mobility, and will open up many more oppor-
tunities
for sheer driving pleasure in the future.
The new BMW 5 Series – setting new standards. The sixth generation
ofthe BMW 5 Series shows just how progressive today’s premium mobility
canbe. The new 5 Series Sedan is a huge success and has already won many
awards worldwide. Its holistic safety concept earned a fi ve-star rating from
Europe’s top crash test organisation, the Euro NCAP crash test, as well
asfrom its American counterpart, the US NCAP crash test. Readers of the
ADAC motor club magazine also named the new BMW 5 Series Sedan
Germany’s favourite car in early 2011.