BMW 2010 Annual Report Download - page 238

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CUSTOMERS
Connected Drive
48
Concept BMW Application Store. The BMW Group is the
world’s fi rst carmaker to present its vision of vehicle-compatible
application stores – so that cars, like mobile phones, can be adapted
to meet today’s needs and off er almost limitless personalisation in
the future.
EFFICIENT, NETWORKED TRAVEL
After becoming the fi rst carmaker to enable Internet, iPod and
iPhone integration in its vehicles, the BMW Group is now creating
another innovative highlight with its visionary Concept BMW
Application Store. It will be possible in the future to download and
store individual “apps” (applications) from the car at any time or
from a PC at home. The iPhone can already be used to activate
thehorn and parking lights, switch on the auxiliary heating and
unlock the car. Furthermore, the iPhone application MINI
Connected transforms any MINI into a social network on
wheels with Internet access and Web radio – by the way,
another BMW
Group innovation. [03]
Similarly, it will be possible in the future to download regular
software updates to run engines even more fuel-e ciently, for
instance. “Connected Drive is a fully comprehensive approach de-
signed to maximise the benefi ts of seamlessly connecting the driver,
the vehicle and the world around them,” according to Dr. Klaus
Draeger, member of the Board of Management of the BMW Group,
responsible for Development. “We believe that networking –
alongside drive technologies and new materials – will become
oneof the key forces driving future innovation in the automotive
industry.”
Individual drivers are not the only ones to gain from this intelli-
gent
exchange of data – it also benefi ts the environment and the
overall tra c situation. “Cooperative tra c systems will play an
increasingly important role in the future,” says tra c expert Dr. Klaus
Bogenberger of the Munich-based research institute, Transver. “By
the start of the next decade, networking between vehicles and tra c
infrastructure will automatically warn of road congestion, icy
roads
or tra c obstructions and use all data available to help direct
tra c more safely and e ciently than at present.”