United Airlines 2011 Annual Report Download - page 124

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Table of Contents
chief operating decision maker evaluates flight profitability data, which considers aircraft type and route economics, but gives no weight to the financial
impact of the resource allocation decision on an individual carrier basis. The Company’s chief operating decision maker makes resource allocation decisions
to maximize the Company’s consolidated financial results. Managing the Company as one segment allows management the opportunity to maximize the value
of its route network.
The Company’s operating revenue by principal geographic region (as defined by the U.S. Department of Transportation) for the years ended December 31, is
presented in the table below (in millions):
  




Domestic (U.S. and Canada) $21,922 $13,048 $9,094
Pacific 5,404 3,845 1,559
Atlantic 6,675 3,483 3,192
Latin America 3,109 779 2,330
Total $37,110 $21,155 $16,175

Domestic (U.S. and Canada) $14,382 $12,407 $1,991 $5,870
Pacific 3,971 3,600 371 1,080
Atlantic 3,912 3,212 700 2,299
Latin America 1,060 559 501 1,539
Total $ 23,325 $19,778 $3,563 $ 10,788

Domestic (U.S. and Canada) $10,775 $10,799 $7,152
Pacific 2,628 2,628 1,137
Atlantic 2,538 2,538 2,498
Latin America 394 394 1,836
Total $16,335 $16,359 $12,623
The Company attributes revenue among the geographic areas based upon the origin and destination of each flight segment. The Company’s operations involve
an insignificant level of dedicated revenue-producing assets in geographic regions as the overwhelming majority of the Company’s revenue producing assets
(primarily U.S. registered aircraft) can be deployed in any of its geographic regions.
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