Symantec 2013 Annual Report Download - page 3

1
Dear Fellow Shareholders:
I’m thrilled with how the Symantec team executed this year and proud of
the great work done by our talented and engaged employees. I’m also pleased
that we were able to run the company and deliver solid results while changing
the company to improve our ability to create long-term shareholder value.
Fiscal 2013 was the start of a major transformation for Symantec.
We focused on developing our long-term strategy to drive organic growth,
functionalized the organization to break down silos and eliminate redundancies
in addition to improving our focus and capabilities in marketing, product
management, and development.
We expanded the scope of our sales leaders in each geography and have
them reporting directly to me. This will help us become a global company that
better leverages our size and scale while being more locally responsive to better serve customers
and partners. We also began planning for the simplication of our management structure in scal
2014 to make us more agile and competitive in the future.
OUR VISION & STRATEGY
The Symantec 4.0 strategy is targeted to consistently deliver better than 5% organic revenue
growth and greater than 30% non-GAAP operating margins within the next 2-3 years. Starting
with a blank sheet of paper, we analyzed our opportunities and capabilities. We developed a strategy
that will establish leadership in an evolving information-centric world. Our strategy is based on
identifying and delivering security and information management solutions that solve large unmet or
underserved customer needs better than anybody else and building competitive advantage.
The three pillars of our strategy include developing innovative offerings, redening our go-to-
market strategy to drive excellence, and building the people, process, and technology infrastructure
to make Symantec the best it can be in both the short and long-term.
Offerings
With data exploding at exponential rates and the evolving sophistication of attacks, we need
to think of innovative ways to secure and manage valuable information. Hence, we developed a
three-pronged approach to our offering strategy:
1. Manage our existing point solutions as a portfolio and reallocate resources to the
offerings with the largest growth opportunity: We will differentiate our investments
based on the opportunity for individual solutions to drive sustainable growth. We combined
some offering teams to drive better focus and eliminate redundancies of both people and
technology. This effort freed up additional resources to fund higher growth opportunities.
2. Deliver innovative new offerings that leverage technologies throughout Symantec to
solve important customer problems: We evaluated over 300 ideas through a rigorous set
of market criteria, deep technical assessment, our ability to win in the market, as well as the
investment required against the potential 3-5 year returns. As a result, we identied 10 new
offerings that will provide comprehensive solutions and power faster growth when we bring
them to market over the next couple of years.
3. Deliver innovative new offerings through partnerships with key industry leaders:
Integrate our capabilities with their capabilities to solve even broader and larger customer
problems. We are excited about the opportunities that have come out of this effort and expect
multiple announcements of new partnerships that will deliver real value for customers in scal
2014 and beyond.