Symantec 2013 Annual Report Download - page 104

capabilities are helping customers protect new Big Data solutions that drive deeper business
intelligence and help make rapid, data-driven decisions. In this information-driven world, customers
see cloud computing as a new option for flexible, cost-effective computing. Our partnership with
Microsoft leverages cloud computing as a Disaster Recovery (DR) target to address business continuity
needs for organizations that cannot afford their own secondary site. Our partnership with Violin
Memory, a provider of scalable flash memory arrays, enables us to integrate our storage and data
management solutions to improve the performance, energy, efficiency and reliability of solid-state disk
and flash-based storage.
• We released the security industry’s first membership offering for consumers. Norton One allows
consumers to purchase and manage security for multiple devices and platforms from a single cloud-based
console with the help of dedicated support advisors. We shipped comprehensive protection across
multiple devices and platforms such as Android, Windows, and Mac.
• We completed the purchase of the remaining outstanding shares of common stock and stock rights of
publicly traded VeriSign Japan K.K. to better leverage our brand, sales and marketing resources, deliver
products faster to customers, and better enable rapid responses to changes in the competitive landscape.
• We repurchased 49 million shares of our common stock for an aggregate amount of $826 million.
Operating Segments and Products
Our current operating segments are strategic business units that offer different products and services,
distinguished by customer needs. The five operating segments in fiscal 2013 were: Consumer, Security and
Compliance, Storage and Server Management, Services, and Other. We expect to modify our segment reporting
structure starting in the first quarter of fiscal 2014 to align with our three new areas of focus.
Consumer
Our consumer products help customers deal with increasingly complex threats, the proliferation of mobile
devices, the need for identity protection, and the rapid increase in digital data, such as personal financial records,
photos, music, and videos. For individuals and home businesses, we offer premium, full-featured security suites
and personalized membership offerings for multiple platforms and devices, including PCs, Macs, Android-based
and iOS devices, as well as related services such as online backup, family safety, PC tune-up and personal
technical support. Our primary consumer products include: Norton 360, Norton 360 Multi-Device, Norton
Internet Security, Norton AntiVirus, Norton One, Norton Online Backup, Norton Mobile Security, and Norton
Live Services.
We continue to acquire customers through a diversified channel strategy. We retain and leverage our large
customer base through auto-renewal subscriptions, seek to up-sell customers from point products to multi-
product suites, and cross-sell additional products and services. We also provide a variety of free tools and trial
products that offer consumers added value and provide up-sell opportunities.
Security and Compliance
Our Security and Compliance products help organizations protect their information and systems. Our
solutions not only provide the strongest protections but also help organizations standardize, automate, and reduce
the costs of day-to-day security activities. We offer security solutions that integrate multiple layers of protection
and simplify management. Our primary solutions in this segment address the following areas:
Endpoint Security and Management
Our endpoint security and management offerings help customers secure their environment by addressing the
changes in the threat landscape, the evolution of the endpoint to include more mobile devices, and the pressure to
reduce cost and complexity.
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