Symantec 2013 Annual Report Download - page 102

PART I
Item 1. Business
Overview
Symantec is a global leader in security, backup and availability solutions. Our innovative products and services
protect people and information in any digital environment – from the smallest mobile device, to the enterprise data
center, to cloud-based systems. Our software and services protect against advanced threats independent of the
device and environment in which information is used or stored.
Founded in 1982, Symantec has operations in more than 50 countries and our principal executive offices are
located at 350 Ellis Street, Mountain View, California, 94043. Our telephone number at that location is (650) 527-
8000. Our Internet home page is www.symantec.com. Other than the information expressly set forth in this annual
report, the information contained or referred to on our website is not part of this annual report.
Strategy
The Company is in the midst of a transformation. New types of solutions and new market opportunities are
emerging as customers look to us to innovate across a digital landscape that has expanded enormously for both
consumers and businesses. As we think about our markets today, it is very clear that the industry needs a new
model for protection. We are transitioning from being device-centric, which meant protecting endpoints and the
data center, to having the broader focus of protecting and managing digital information. Individuals, businesses,
and other organizations use new ways to access their digital information, creating new opportunities for us to
develop products and services which address mobile devices, web services, web platforms, and the emerging
software defined data center and network. Our strategy is to establish leadership in this evolving information-
centric world by identifying and delivering security and information management solutions that solve large
unmet or underserved customer needs, while building competitive advantage and creating sustainable financial
performance.
To successfully implement our strategy we are focusing on three areas: developing innovative products and
services, changing our Go-To-Market (“GTM”) strategy, and simplifying our organizational structure.
Developing Innovative Products and Services
With data exploding at exponential rates and the sophistication of attacks evolving rapidly, it is increasingly
important to secure and manage valuable data. We see significant opportunity in security and information
management, where we have market leading technologies. We are focused on providing comprehensive solutions
for mobile and traditional endpoints, the cloud and increasingly virtualized datacenters. We expect to further expand
our offerings by partnering with network vendors to offer solutions in the network space.
With a portfolio of leading products, we intend to focus our development efforts on making our point solutions
better while developing new integrated solutions that are aimed at solving important customer problems. The three
areas of focus include:
•User Productivity and Protection: Our goal is to make it simple for customers to be productive and
protected at home and at work.
•Information Security: Our goal is to keep businesses safe and compliant regardless of the size, location, or
complexity of their infrastructure.
•Information Management: Our goal is to manage business applications and information availability at any
given time.
Changing Our Go-To-Market Strategy
A significant portion of our revenue from enterprise products is derived from sales to end users by our direct
sales force. We believe that sales of our innovative and differentiated products are enhanced by knowledgeable
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