Rogers 2010 Annual Report Download - page 74

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MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS
78 ROGERS COMMUNICATIONS INC. 2010 ANNUAL REPORT
SUPPLEMENTARY INFORMATION: NON-GAAP CALCULATIONS
Operating Profit Margin Calculations
Years ended December 31,
(In millions of dollars) 2010 2009
RCI:
Adjusted operating profit $ 4,653 $ 4,388
Divided by total revenue 12,186 11,731
RCI adjusted operating profit margin 38.2% 37.4%
WIRELESS:
Adjusted operating profit $ 3,167 $ 3,042
Divided by network revenue 6,569 6,245
Wireless adjusted operating profit margin 48.2% 48.7%
CABLE:
Cable Operations:
Adjusted operating profit $ 1,424 $ 1,298
Divided by revenue 3,185 3,074
Cable Operations adjusted operating profit margin 44.7% 42.2%
Rogers Business Solutions:
Adjusted operating profit $ 40 $ 35
Divided by revenue 560 503
Rogers Business Solutions adjusted operating profit margin 7.1% 7.0%
Rogers Retail:
Adjusted operating loss $ (27) $ (9)
Divided by revenue 355 399
Rogers Retail adjusted operating loss margin (7.6%) (2.3%)
MEDIA:
Adjusted operating profit $ 147 $ 119
Divided by revenue 1,501 1,407
Media adjusted operating profit margin 9.8% 8.5%