Rogers 2010 Annual Report Download - page 12

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For a detailed discussion of our financial and operating metrics and results, please see the accompanying MD&A later in this report.
2010 Financial Highlights
Financial Highlights
2010 Consolidated Revenue and Operating Profit Profile
Revenue
(In millions of dollars, except per share and employee data) 2010 2009 2008 2007 2006
Revenue $ 12,186 $ 11,731 $ 11,335 $ 10,123 $ 8,838
Adjusted operating profit 4,653 4,388 4,060 3,703 2,942
Adjusted operating profit margin 38% 37% 36% 37% 33%
Adjusted net income 1,707 1,556 1,260 1,066 684
Adjusted basic earnings per share 2.96 2.51 1.98 1.67 1.08
Annualized dividend rate at year-end 1.28 1.16 1.00 0.50 0.16
Total assets 17,330 17,018 17,082 15,325 14,105
Long-term debt (includes current portion) 8,718 8,464 8,507 6,033 6,988
Shareholders’ equity 3,959 4,273 4,716 4,624 4,200
Number of employees 27,971 28,985 29,200 27,900 25,700
Adjusted Operating Profit
Total Shareholder Return
Ten-Year Comparative Total Return: 2001–2010 Five-Year Comparative Total Return: 2006–2010
15%89%209%
S&P 500
INDEX
S&P/TSX
COMPOSITE
INDEX
RCI.b on TSX TSX TELECOM
INDEX
S&P 500
TELECOM INDEX
29% (3%) 12%37%57% 42% 38%
S&P 500
INDEX
S&P/TSX
COMPOSITE
INDEX
RCI.b on TSX TSX TELECOM
INDEX
S&P 500
TELECOM INDEX
56%Wireless
25%Cable Operations
4%Business Solutions
3%Retail
12%Media
67%Wireless
30%Cable Operations
3%Media
16 ROGERS COMMUNICATIONS INC. 2010 ANNUAL REPORT