Rogers 2010 Annual Report Download - page 10

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ENVIRONMENTAL STEWARDSHIP
RESPONSIBLE SOURCING
WIRELESS DEVICE RECYCLING
SUPPLIER CODE OF CONDUCT
LOCAL SHELTERS AND FOOD BANKS
COMMUNITY TELEVISION
SAFE AND ACTIVE CHILDREN
ARTS AND ENTERTAINMENT
In a caring, sustainable manner Rogers supports a broad array of
community and sustainability initiatives,
and is an Imagine Canada Caring Company,
committing at least 1% of net earnings
before taxes annually to charities and
non-profit organizations through cash and
in-kind donations. As one of Canada’s largest
employers, caring for and giving back to our
communities is vital. We support programs
that are dedicated to keeping children and
families nourished, safe and active – kids’
sports, the recovery of lost children, local
food banks and community safety.
We also sponsor a range of community events
in support of organizations such as the Toronto
Hospital for Sick Children, Easter Seals and many
more. Our 34 Rogers TV cable stations produce
thousands of hours of local programming
involving over 29,000 community groups,
donating coverage of local charitable events as
well as advertising resources. And we sponsor
a variety of arts and culture initiatives which
highlight Canada’s artistic talent through our
support of museums, galleries, film festivals and
literary awards.
As a particularly large purchaser of electronics
and paper, we pay special attention to minimizing
potential environmental issues. In the
procurement supply chain, Rogers continually
works with its partners through its agreements,
relationships and code of conduct to assure
adherence to and enhancement of sound
sourcing, production and recycling standards.
Our objective is simple yet crucial – to ensure
responsible, efficient use of natural resources,
while at the same time, reducing environmental
impacts and ensuring regulatory compliance
wherever we and our partners operate. We also
measure our own carbon footprint and undertake
initiatives to reduce our greenhouse emissions
where possible.
For more information, please visit the Corporate and Social Responsibility section of rogers.com
12 ROGERS COMMUNICATIONS INC. 2010 ANNUAL REPORT ROGERS COMMUNICATIONS INC. 2010 ANNUAL REPORT 13