Rogers 2010 Annual Report Download - page 3

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For a detailed discussion of our financial and operating metrics and results, please see the accompanying MD&A later in this report.
Rogers Communications Inc. at a glance
Wireless Cable Media
Rogers Communications
Rogers Communications (TSX: RCI; NYSE: RCI) is a diversified
Canadian communications and media company. As discussed in
the following pages, Rogers Communications is engaged in three
primary lines of business through its three operating segments
Rogers Wireless, Rogers Cable and Rogers Media.
Rogers Wireless provides wireless voice and data communications
services across Canada to approximately 9 million customers under
the Rogers Wireless, Fido and chatr brands. Rogers Wireless is
Canada’s largest wireless provider and the only national carrier
operating on both the global standard GSM and highly advanced
3G HSPA+ technology platforms. Rogers Wireless is Canada’s leader
in innovative wireless voice and data services, and provides customers
with the best and latest wireless devices and applications. In addition
to providing seamless wireless roaming across the U.S. and
approximately 200 countries internationally, Rogers Wireless also
provides wireless broadband services across Canada utilizing its
2.5 GHz fixed wireless spectrum.
ADJUSTED OPERATING PROFIT
($ in billions)
FY2010 REVENUE:
$7.0 billion
REVENUE
($ in billions)
WIRELESS
Rogers Cable is a leading Canadian cable services provider,
whose territory covers approximately 3.5 million homes in Ontario,
New Brunswick and Newfoundland and Labrador with 62% basic
penetration of its homes passed. Its advanced digital two-way
hybrid fibre-coax network provides the leading selection of
on-demand and high-definition television programming including
an extensive line-up of sports and multicultural programming.
Rogers Cable pioneered high-speed Internet access and now 73%
of its television customers subscribe to its high-speed Internet
service, while Rogers Cable boasts approximately 1.2 million
residential and business telephony lines. Rogers Cable also includes
a retail distribution chain which offers Rogers branded wireless,
cable and home entertainment products and services.
ADJUSTED OPERATING PROFIT
($ in billions)
FY2010 REVENUE:
$1.5 billion
REVENUE
($ in billions)
MEDIA
Rogers Media is Canada’s premier combination of category-leading
radio and television broadcasting, publishing, sports entertainment
and on-line properties. Its Radio group operates 55 radio stations
across Canada, while its Television properties include the five-
station Citytv network; its five multicultural OMNI television
stations; Rogers Sportsnet and Sportsnet ONE specialty sports
television services licenced to provide sports programming across
Canada; and The Shopping Channel, Canada’s only nationally
televised shopping service. Media’s Publishing group produces
55 well-known consumer magazines and trade and professional
publications in Canada. Media’s Sports Entertainment assets include
the Toronto Blue Jays Baseball Club and Rogers Centre, Canada’s
largest sports and entertainment facility.
12.211.711.3
201020092008
4.74.44.1
201020092008
ADJUSTED OPERATING PROFIT
($ in billions)
FY2010 REVENUE:
$12.2 billion
REVENUE
($ in billions)
ROGERS COMMUNICATIONS
56%
32%
12%
Wireless
Cable
Media
88%
12%
Sports Entertainment
Core Media
45%
Television
12%
Home Phone
8%
Retail
14%
Business Solutions
21%
High-Speed Internet
65%
6%
26%
Postpaid Voice
Equipment Sales
Wireless Data
3%Prepaid Voice
3.23.02.8
201020092008
7.06.76.3
201020092008
4.13.93.8
201020092008
1.41.31.2
201020092008
0.150.120.14
201020092008
1.501.401.50
201020092008
ADJUSTED OPERATING PROFIT
($ in billions)
FY2010 REVENUE:
$4.1 billion
REVENUE
($ in billions)
CABLE