Pizza Hut 2008 Annual Report Download - page 13

Winning big:
going For breaKtHroUgH
As I stated earlier, our vision for Yum! Brands is to become The Dening Global Company
that Feeds the World, and I see so much opportunity for us as we go forward. I know I am
saying this at a time when we are all going through a very tough economic environment, but
we look forward to a better 2009. In fact, I have never been more optimistic about our future
and our ability to grow our company in the next 10 years as we did in our rst 10 years.
Our How We Win Together (HWWT) culture continues to be our biggest asset and what
really makes our company special. I was pleased last year when all of our global above
restaurant associates reinforced those HWWT principles by successfully completing our
Achieving Breakthrough Results (ABR) training – what I believe will be the biggest catalyst for
breakthrough performance in our history. This year, I am excited to say, we are going to drive
Yum!’s culture even deeper with the cascade of ABR training into all company-owned and
franchisee-owned restaurants. That’s a huge challenge that will produce BIG results.
To close, I would like to thank our more than one million dedicated team members,
restaurant managers, franchise partners and outstanding directors who are committed to
our culture and to winning big in everything they do. I would also like to congratulate Sam
Su, President of Yum! Restaurants China, for being appointed to the Yum! Board of Directors
as Vice Chairman, in recognition of his many signicant contributions to the company. In
addition, I would like to welcome Bob Walter, past Chairman of Cardinal Health, Inc., as our
newest board member. I think we have the best talent in the world.
The passion our people have was never more evident than during our annual World Hunger
Relief initiative in support of the United Nations World Food Programme (WFP)
and other hunger relief agencies. I got a closer look at mass hunger and poverty in
September when I ew to Haiti with the executive director of the WFP for a rsthand look at
the needs there. That’s when I decided that the rst million dollars collected from our 2008
campaign would go to helping those people I saw and met in Haiti.
This year, too, Yum! published its rst ever Corporate Responsibility Report, “Serving The
World.” We take very seriously our responsibility to our associates, our customers and the
communities in which we do business. While we know we have more to do in this area of
corporate social responsibility, we’re committed to making a positive difference in the world,
and we will keep working on these serious global issues as a leader in the industry.
From our business results to our corporate responsibility, our people are focused
on putting the pieces in place to become The Dening Global Company that Feeds
the World.
Stay tuned. The best is yet to come!
yUm! to yoU
David C. Novak
Chairman and Chief Executive Ofcer