Pizza Hut 2008 Annual Report Download - page 127

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•Traditional KFC restaurants in the U.S. offer fried chicken-on-the-bone products, primarily marketed under the
names Original Recipe and Extra Tasty Crispy. Other principal entree items include chicken sandwiches (including
the Snacker and the Twister), KFC Famous Bowls, Colonel’s Crispy Strips, Wings, Popcorn Chicken and seasonally,
Chunky Chicken Pot Pies. KFC restaurants in the U.S. also offer a variety of side items, such as biscuits, mashed
potatoes and gravy, coleslaw, corn, and potato wedges, as well as desserts. While many of these products are offered
outside of the U.S., international menus are more focused on chicken sandwiches and Colonel’s Crispy Strips, and
include side items that are suited to local preferences and tastes. Restaurant decor throughout the world is
characterized by the image of the Colonel.
Pizza Hut
•The first Pizza Hut restaurant was opened in 1958 in Wichita, Kansas, and within a year, the first franchise unit was
opened. Today, Pizza Hut is the largest restaurant chain in the world specializing in the sale of ready-to-eat pizza
products. Pizza Hut is based in Dallas, Texas.
• As of year end 2008, Pizza Hut was the leader in the U.S. pizza QSR segment, with a 15 percent market share
(Source: The NPD Group, Inc.; NPD Foodworld; CREST) in that segment.
• Pizza Hut operates in 97 countries and territories throughout the world. As of year end 2008, Pizza Hut had 7,564
units in the U.S., and 5,611 units outside of the U.S. Approximately 14 percent of the U.S. units and 25 percent of
the non-U.S. units are operated by the Company.
• Pizza Hut features a variety of pizzas, which may include Pan Pizza, Thin ‘n Crispy, Hand Tossed, Sicilian, Stuffed
Crust, Twisted Crust, Sicilian Lasagna Pizza, Cheesy Bites Pizza, The Big New Yorker, The Insider, The Chicago
Dish, the Natural and 4forALL. Each of these pizzas is offered with a variety of different toppings. Pizza Hut now
also offers a variety of Tuscani Pastas. In some restaurants, Pizza Hut also offers WingStreet chicken wings,
breadsticks, salads and sandwiches. Menu items outside of the U.S. are generally similar to those offered in the
U.S., though pizza toppings are often suited to local preferences and tastes.
Taco Bell
•The first Taco Bell restaurant was opened in 1962 by Glen Bell in Downey, California, and in 1964, the first Taco
Bell franchise was sold. Taco Bell is based in Irvine, California.
• As of year end 2008, Taco Bell was the leader in the U.S. Mexican QSR segment, with a 54 percent market share
(Source: The NPD Group, Inc.; NPD Foodworld; CREST) in that segment.
• Taco Bell operates in 17 countries and territories throughout the world. As of year end 2008, there were 5,588 Taco
Bell units in the U.S., and 245 units outside of the U.S. Approximately 24 percent of the U.S. units and 1 percent of
the non-U.S. units are operated by the Company.
• Taco Bell specializes in Mexican-style food products, including various types of tacos, burritos, gorditas, chalupas,
quesadillas, taquitos, salads, nachos and other related items. Additionally, proprietary entrée items include Grilled
Stuft Burritos and Border Bowls. Taco Bell units feature a distinctive bell logo on their signage.
Form 10-K