Kodak 2009 Annual Report Download - page 21

19
Philip J. Faraci
Philip Faraci was named President and Chief Operating Officer, Eastman Kodak Company, in September 2007. As President and
COO, Mr. Faraci is responsible for the day-to-day management of Kodak’s two major digital businesses: the Consumer Digital
Imaging Group (“CDG”) and the Graphic Communications Group (“GCG”). Mr. Faraci had been President of CDG and a Senior Vice
President of the Company. He joined Kodak as Director, Inkjet Systems Program in December 2004. In February 2005, he was
elected a Senior Vice President of the Company. In June 2005, he was also named Director, Corporate Strategy & Business
Development.
Prior to Kodak, Mr. Faraci served as Chief Operating Officer of Phogenix Imaging and President and General Manager of Gemplus
Corporation’s Telecom Business Unit. Prior to these roles, he spent 22 years at Hewlett-Packard, where he served as Vice President
and General Manager of the Consumer Business Organization and Senior Vice President and General Manager for the Inkjet
Imaging Solutions Group.
Joyce P. Haag
Joyce Haag began her Kodak career in 1981, as a lawyer on the Legal Staff. She was elected Assistant Secretary in December
1991 and elected Corporate Secretary in February 1995. In January 2001, she was appointed to the additional position of Assistant
General Counsel. In August 2003, she became Director, Marketing, Antitrust, Trademark and Litigation, Legal Staff and in March
2004, she became General Counsel, Europe, Africa and Middle East Region (“EAMER”). In July 2005, she was promoted to Senior
Vice President and General Counsel.
Prior to joining the Kodak Legal Staff, Ms. Haag was an associate with Boylan, Brown, Code, Fowler, Vigdor & Wilson LLP in
Rochester, New York.
Brad W. Kruchten
Brad Kruchten is currently the President of the Film, Photofinishing & Entertainment Group (FPEG). In this capacity, he is
responsible for the manufacture of all silver halide products. Mr. Kruchten was named Chief Operating Officer of FPEG in January
2009, and he was appointed President of FPEG in July 2009. The Board of Directors elected him a Senior Vice President of the
Company in July 2009. In addition, Mr. Kruchten has responsibility for Qualex / Event Imaging Solutions, which is a wholly owned
subsidiary that provides photo services to guests at theme parks and other attractions.
Prior to his current position, Mr. Kruchten was the worldwide General Manager for Retail Printing, and was responsible for the
products and services that enable retailers to offer an integrated retail solution to analog and digital photographers. These products
and services included kiosks, paper, retail workflow software, service, and support. Before that, Mr. Kruchten was the General
Manager for the Consumer and Professional film business. The Board of Directors elected him a Corporate Vice President in July
2002.
Mr. Kruchten's career at Kodak began in 1982 as a Quality Engineer. Over his first five years, he expanded his engineering
experience in the Copy Products Division as a Manufacturing Engineer and a Development/Research Engineer. In 1986, he moved
into a sales position for Copy Products, and over the next five years held a number of sales and marketing positions within Printer
Products and Business Imaging Systems. In 1993, Mr. Kruchten became a product line manager for Business Imaging Systems. In
1998, he was named Strategic Business Unit Manager and a divisional vice president of the Capture and Services business within
the Document Imaging unit. In 2000, Mr. Kruchten was named Chief Operating Officer and vice president of the Document Imaging
unit. As COO, he led the acquisition of the Imaging division of Bell & Howell. In 2001, Mr. Kruchten was named Site Manager, Kodak
Colorado Division, and became a divisional vice president of Kodak's Global Manufacturing unit. In 2002, he was the Chief Executive
Officer of Encad Inc., a wholly owned Kodak subsidiary.
Prior to Kodak, Mr. Kruchten worked as a project engineer at Inland Steel and as a tool designer for General Motors Corp.
Antonio M. Perez
Since joining the Company in April 2003, Kodak’s Chairman and Chief Executive Officer, Antonio M. Perez, has led the worldwide
transformation of Kodak from a business based on film to one based primarily on digital technologies. In the past four years, Kodak
introduced an array of disruptive new digital technologies and products for consumer and commercial applications that generated
$5.3 billion in revenues in 2009. Those include consumer inkjet printers, CMOS sensors for digital cameras and mobile phones, dry
labs and kiosks for printing at retail, as well as high-volume digital production presses and digital plates for commercial printing. The
result is a new Kodak – a company with 70 percent of revenue coming from digital products, higher gross margin business-to-
business revenues and a sustainable traditional business model.
Mr. Perez brings to the task his experience from a 25-year career at Hewlett-Packard Company, where he was a corporate vice
president and a member of the company’s Executive Council. As President of H-P’s Consumer Business, Mr. Perez spearheaded
the company’s efforts to build a business in digital imaging and electronic publishing, generating worldwide revenue of more than
$16 billion.
Prior to that assignment, Mr. Perez served as President and CEO of H-P’s inkjet imaging business for five years. During that time,
the installed base of H-P's inkjet printers grew from 17 million to 100 million worldwide, with revenue totaling more than $10 billion.