Holiday Inn 2012 Annual Report Download - page 39

Corporate Responsibility 37
OVERVIEW BUSINESS REVIEW GOVERNANCE
GROUP FINANCIAL
STATEMENTS
PARENT COMPANY FINANCIAL STATEMENTS OTHER INFORMATION
CR priorities, performance and targets
The following table outlines IHG’s overall CR developments and achievements during 2012 and priorities for 2013.
CR priorities 2012 developments and achievements 2013 priorities
Environmental
sustainability
• In our managed and owned estate our three-year target
(2010-2012) was to reduce energy per available room by
between 6 and 10 per cent, we exceeded our target with
a reduction of 11.7 per cent;
• reduced our carbon footprint in our owned and managed
hotels by 19 per cent per occupied room in a year;
• achieved an absolute reduction in our global carbon
footprint in our hotels and corporate offices of
76,000 metric tonnes in a year;
• reached our target to have 50 per cent of our hotels
(based on January 2012 hotel figures) using Green
Engage on 14 January 2013, we now have over
2,260 hotels enrolled; and
• launched a global carbon standard for hotels and added
a new carbon calculator in Green Engage with our hotels
able to start applying it immediately.
• Work to ensure all our hotels that are enrolled in Green
Engage use the tool for greatest impact to help them
reduce their environmental impacts and operating costs;
• continue to work with the IHG Owners Association to further
expand the Green Engage programme across our hotels;
• continue our active engagement with the Hotel Carbon
Measurement Initiative (HCMI) to further drive the carbon
methodology in the industry; and
• expand the ability for our guests to locate and book
Green Engage hotels.
Sustainable
communities
• Expanded our IHG Academy to 157 programmes – an
increase of over 100 during the 2012 year;
• created an IHG Academy online toolkit to help hotels
and corporate offices on their journey to become an
IHG Academy;
• offered a life skills workshop in conjunction with
our IHG Academy with Newham College as part of our
London 2012 Olympic and Paralympic Games legacy
commitment;
• held 198 fundraising events including a global ‘Race
Around the World’ event for the IHG Shelter in a Storm
Programme;
• raised $545,000 compared to our target of $150,000 for
our IHG Shelter in a Storm Programme enabling us to
respond quickly to disasters;
• the IHG Shelter in a Storm Programme supported 10
disasters across six countries;
• created an IHG Shelter in a Storm Programme online
toolkit to share guidance on when and how to respond
to a disaster and facilitate fundraising events; and
• participated in the International Tourism Partnership
working group on human trafficking and continued to
raise awareness of our human rights policy internally.
• Continue to expand the IHG Academy throughout our
estate making sure these programmes deliver positive
and transformational results for their participants
and IHG;
• continue to drive awareness and engagement around the
IHG Shelter in Storm Programme ensuring our hotels
are prepared for disaster and able to respond quickly and
effectively to help the local community and employees
when needed; and
• continue to provide ways for our employees in all IHG
hotels and corporate offices to engage with the IHG
Shelter in a Storm Programme by raising awareness
and funds for the IHG Shelter Fund.
Stakeholder
engagement and
public affairs
• Continued to engage with our stakeholders through our
refined stakeholder engagement process and channels;
• exceeded our ‘IHG Planet CR’ Facebook page fans target
of 6,000-10,000, with over 20,000 fans by the end of 2012;
• launched a video to communicate the results of IHG’s
economic impact study;
• launched a new ePlatform for government relations
for US-based owners and General Managers; and
• successfully joined with industry partners to lobby the
US Government to reconsider a change to the per diem
calculation methodology.
• Launch a set of externally facing targets across our three
core programmes: IHG Academy, Green Engage and the
IHG Shelter in a Storm Programme;
• focus on driving awareness of IHG’s approach to CR
across internal and external stakeholder groups, and
continue to share updates of each of our programmes;
• drive higher engagement in our ‘IHG Planet CR’ Facebook
page particularly around our three core programmes;
• review our Corporate Responsibility Report in light of the
new Global Reporting Initiative G4 guidelines;
• roll out new CR eLearning training and integrate with the
new General Managers training module; and
• engage with a broader cross-section of our owners in
public policy.
For more information please visit our Corporate Responsibility Report at www.ihgplc.com/responsibility or join us on our ‘IHG Planet CR’
Facebook page at www.facebook.com/IHGCorporateResponsibility