Holiday Inn 2012 Annual Report Download - page 19

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OVERVIEW BUSINESS REVIEW GOVERNANCE
GROUP FINANCIAL
STATEMENTS
PARENT COMPANY
FINANCIAL STATEMENTS OTHER INFORMATION
Measuring our success 17
How we win – Delivering Great Hotels Guests Love
Strategic priorities KPIs
Current status and
2012 development 2013 priorities
Talented People
Create hotels that are well run,
with brands brought to life by
people who are proud of the
work they do.
Employee engagement scores
Average of two employee
engagement surveys per year
75.8%
78.6%
74.5%
2010 2011 2012
• New brand management
training launched for General
Managers;
• all of our corporate offices
and more than 4,000 IHG
hotels participated in Celebrate
Service week, our global
employee recognition event;
• created a new Mandarin
recruitment site and launched
career pages on social
networking platforms in China
to continue our aim to be
employer of choice; and
• industry-leading suite of People
Tools now embedded in our
franchised and managed
hotel estate.
• Empower our frontline teams
with the tools and training to
consistently deliver great guest
experiences that build brand
preference, advocacy and
repeat business;
• continue to strengthen our
talent pipeline and succession
planning to meet our growth
ambitions;
• instil a winning culture through
strong leadership and
performance management; and
• build on our strong employer
brand to make IHG a magnet
for talent.
Best-in-class Delivery
Generate higher returns for
owners and IHG through
increased revenue share,
improved operating efficiency
and growing margins. Total gross revenue
Actual $bn
21.2
18.7 20.2
2010 2011 2012
• Launched strategic industry
partnership in roomkey.com;
• 71.4 million Priority Club
Rewards members – 8.4 million
new members enrolled in 2012,
up 13 per cent on 2011; and
• global IHG sales force with
17,600 sales professionals.
• Continue to strengthen IHG’s
system of delivering profitable
demand to hotels;
• put in place the required
technology infrastructure
to enable growth; and
• continue to increase business
from our loyalty programme,
Priority Club Rewards.
Responsible Business
Take a proactive stance and
seek creative solutions on
environmental sustainability and
sustainable communities in a
way that drives shared value
for IHG, owners, guests and
the communities in which we
operate.
• 2,219 of our hotels enrolled in
Green Engage by end of 2012;
• 11.7 per cent energy savings in
our owned and managed estate
by end of 2012 (on a per available
room night basis);
• industry standard for measuring
carbon was launched in 2012
and included in Green Engage
via our new carbon calculator;
• over 150 IHG Academy
programmes by the end of
2012; and
• fan base of the ‘IHG Planet CR’
Facebook page expanded to over
20,000 by the end of 2012.
• Work to ensure all our hotels
that are enrolled in Green
Engage effectively use the tool
for greatest impact;
• continue to drive awareness and
engagement around the IHG
Shelter in a Storm Programme;
• continue to expand the IHG
Academy programme
throughout the world; and
• focus on driving awareness of
IHG’s approach to corporate
responsibility across internal
and external stakeholder
groups using a variety of
channels, to maximise
employee pride, and reinforce
IHG’s reputation as a
Responsible Business.
* All historical numbers are stated on a comparable basis.
Hotels signed-up to Green Engage
Hotels, cumulative
1,122
2,219
1,772
2010 2011 2012
Participants benefiting from
the IHG Academy
2011 2012
6,377
4,800 5,608
20102010 2011 2012
System contribution to revenue*
Per cent of rooms revenue
delivered through IHG’s channels
and Priority Club Rewards
programme direct to hotel
2010 2011 2012