Holiday Inn 2012 Annual Report Download - page 32

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30 IHG Annual Report and Financial Statements 2012
Our talented People
We believe that the success of IHG doesn’t just depend on the brilliance of one brand
or one person, but a whole family of preferred Brands, brought to life by talented and
passionate People who deliver Great Hotels Guests Love.
IHG employed 7,981 people worldwide during the year ended 31 December 2012 whose costs were borne by the Group. When the Group’s entire
estate is taken into account (including employees working in the franchised and managed hotels) over 350,000 people worked globally across
all IHG’s brands as at 31 December 2012. Unless otherwise stated, any data in this section relates to the people directly employed by IHG and
those who work in managed hotels or part of our joint venture with All Nippon Airways in Japan – in total 120,000 people. Our People strategy
is focussed on engaging all those who work in IHG hotels and corporate offices to deliver great performance and Great Hotels Guest Love
across all our Brands regardless of the business model.
In this section we explain each of the pillars of our People strategy and how this enables us to meet the fresh challenges of a changing
workforce and increased competition, as well as describing our approach to diversity and how we provide a safe and secure environment
for our guests and employees.
The four pillars of our People strategy are:
• developing a BrandHearted culture;
• making IHG a great place to work;
• delivering world-class People Tools to our owners and hotels; and
• building a strong leadership team.
Developing a BrandHearted culture
Being BrandHearted means changing the way we think, act and
behave when it comes to our Brands – it means putting them at the
centre of every conversation, every idea and every decision we make.
Our Brands offer a distinct promise to our guests, so it is vital that we
make it easy for our owners and General Managers and their teams
to keep those brand promises. In 2012 we launched a new Brand
Framework to better define what a great branded guest experience
looks like. We are also transforming the way we deliver our brand
standards to hotels, making it easier than ever before for all of our
hotels to create a consistent brand experiences. This work forms
part of our ongoing commitment to provide our hotel estate with
simple, easy-to-use tools that generate better business performance
and brand preference. Our Programme Office has been leading this
work internally.
We share
a purpose...
We are... We live our
winning ways... We offer...
We want…
To be treated as
individuals and
recognised for the
great work we do
• Proud
• Passionate
• Collaborative
• Room to have
a great start
• Room to grow
• Room to be involved
• Room for you
Do the
right thing
Show
we care
Celebrate
difference
Aim
higher
Work better
together
We give our best performance and delight our guests
Our employer brand
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