Holiday Inn 2012 Annual Report Download - page 17

OVERVIEW BUSINESS REVIEW GOVERNANCE
GROUP FINANCIAL
STATEMENTS
PARENT COMPANY FINANCIAL STATEMENTS OTHER INFORMATION
Our strategy 15
Winning with our Responsible Business practices
With over 4,600 hotels in nearly 100 countries and territories around
the world, our commitment to being a Responsible Business is
central to our Vision of becoming one of the great companies in the
world. Our People understand how important it is to champion and
protect the trusted reputation of IHG and its brands and this is
embedded in our culture. We believe that being a Responsible
Business is necessary to enable us to stay ahead of the competition
and grow, creating value for all of our shareholders and stakeholders
in the long term. Amongst other things, it offers us a huge opportunity
to innovate, create employment, empower people to perform at their
best and feel good about what they do, and drive value for our business.
That’s why, for us, Responsible Business underpins each of our three
strategic corporate priorities of preferred Brands, talented People
and best-in-class Delivery, which work together to determine How
We Win to create Great Hotels Guests Love.
Governance and leadership
Our Chairman and the Board and its Committees provide a strong
leadership and promote a responsible business culture, by
maintaining high standards in corporate governance, corporate
responsibility and internal controls and risk management. Information
on our Board and governance processes can be found on pages
45 to 80.
Brands
Trusted brands deliver a superior and consistent brand experience
and to achieve this, we require a clear brand framework. Brand
standards are the foundations of a clear brand framework for all our
hotels and our compliance teams ensure that our hotels deliver in
accordance with these. Our brand safety standards assist hotels
in providing a safe and secure environment for our guests and
employees. Our Corporate Responsibility programmes have also
been designed so that they can be implemented throughout our
hotel brands and corporate offices in any region. Information on
our approach to Corporate Responsibility can be found on pages
34 to 37.
People
At the core of being a Responsible Business is ensuring that the
actions of all of our employees working at our corporate offices and
hotels maintain our trusted reputation. Operating an ethical business
is vital to maintaining and protecting this trusted reputation and
therefore we continually keep under review our internal policies
and training to promote understanding, awareness, accountability
and transparency.
Delivery
Having in place an effective system of internal controls and risk
management is essential to being a Responsible Business. Our tools,
processes and procedures ensure a business based on a solid
foundation with a commitment to doing the right thing for the benefit
of all our stakeholders. Information on our risk management
processes can be found on pages 38 to 44.
Scale
4,602 hotels
157 million room nights
annually
Revenue Management
World-class
systems
Reservations systems
10 call centres
12 languages
Brand portfolio
Nine preferred
hotel brands
Priority Club Rewards
71.4 million members,
contributing over $7.2 billion to
global system rooms revenue
Market coverage
In nearly 100 countries
and territories
Sales force
17,600 sales professionals
2,020 accounts
Web/Mobile
13 language sites
six language apps
Food and beverage
Over $4.7 billion of food
and beverage revenue and
over 4,500 outlets worldwide
System Fund
Annual fund totalling $1.2 billion
to maintain marketing and
systems that generate demand
for our hotels
69%
room revenue delivery