Comcast 2015 Annual Report Download - page 55

Customer Service Expenses
Customer service expenses include the personnel and other costs associated with handling the sale of serv-
ices to customers and customer service activity. Customer service expenses increased in 2015 primarily due
to increases in support for improving the customer experience and increases in total labor costs associated
with increases in customer service activity. Customer service expenses increased in 2014 due to increases in
total labor costs associated with increases in customer service activity. The increases in customer service
activity in both periods were due to sales and support activities associated with the continued deployment of
our enhanced devices and services, which include our X1 platform, Cloud DVR technology, wireless gate-
ways, and home security and automation services, and the continued growth in business services.
Franchise and Other Regulatory Fees
Franchise and other regulatory fees increased in 2015 and 2014 primarily due to increases in the revenue on
which the fees apply.
Advertising, Marketing and Promotion Expenses
Advertising, marketing and promotion expenses increased in 2015 and 2014 primarily due to increases in
spending associated with attracting new residential and business services customers and encouraging exist-
ing customers to add additional or higher-tier services.
Other Operating Costs and Expenses
Other operating costs and expenses increased in 2015 and 2014 primarily due to increases in costs to sup-
port our advertising sales business, as well as increases in other administrative costs.
NBCUniversal Segments Overview
2015 NBCUniversal Segments Operating Results
Revenue
Operating Income Before
Depreciation and Amortization
Cable Networks
Broadcast Television
Filmed Entertainment
Theme Parks
Comcast 2015 Annual Report on Form 10-K 52