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NBCUniversal Media, LLC
Note 9: Goodwill and Intangible Assets
Goodwill
(in millions)
Cable
Networks
Broadcast
Television
Filmed
Entertainment
Theme
Parks Total
Balance, December 31, 2013 $ 13,130 $ 769 $ 1 $ 982 $ 14,882
Acquisitions 20 — 15 — 35
Adjustments(a) (202) (2) 195 — (9)
Balance, December 31, 2014 12,948 767 211 982 14,908
Acquisitions(b) 17 39 58 5,373 5,487
Adjustments(a) (18) — (2) (11) (31)
Balance, December 31, 2015 $ 12,947 $ 806 $267 $6,344 $ 20,364
(a) Adjustments to goodwill in 2015 and 2014 included foreign currency translation. Adjustments to goodwill in 2014 included the
reclassification of Fandango, our movie ticketing and entertainment business, from our Cable Networks segment to our Filmed Entertain-
ment segment.
(b) Acquisitions in 2015 in our Theme Parks segment related to the Universal Studios Japan transaction (see Note 4 for additional
information).
We assess the recoverability of our goodwill annually, or more frequently whenever events or substantive
changes in circumstances indicate that the carrying amount of a reporting unit may exceed its fair value. We
test goodwill for impairment at the reporting unit level. To determine our reporting units, we evaluate the
components one level below the segment level and we aggregate the components if they have similar eco-
nomic characteristics. As a result of this assessment, our reporting units are the same as our four reportable
segments. We evaluate the determination of our reporting units used to test for impairment periodically or
whenever events or substantive changes in circumstances occur. The assessment of recoverability may first
consider qualitative factors to determine whether the existence of events or circumstances leads to a
determination that it is more likely than not that the fair value of a reporting unit is less than its carrying
amount. A quantitative assessment is performed if the qualitative assessment results in a more-likely-than-not
determination or if a qualitative assessment is not performed. The quantitative assessment considers if the
carrying amount of a reporting unit exceeds its fair value, in which case an impairment charge is recorded to
the extent the carrying amount of the reporting unit’s goodwill exceeds its implied fair value. Unless pre-
sented separately, the impairment charge is included as a component of amortization expense.
Intangible Assets
2015 2014
December 31 (in millions)
Weighted-Average
Original Useful Life as
of December 31, 2015
Gross
Carrying
Amount
Accumulated
Amortization
Gross
Carrying
Amount
Accumulated
Amortization
Finite-Lived Intangible Assets:
Customer relationships 19 years $ 13,107 $ (4,291) $13,093 $(3,636)
Software 5 years 849 (431) 657 (329)
Other 19 years 1,996 (932) 1,556 (864)
Indefinite-Lived Intangible Assets:
Trade names N/A 2,857 3,059
FCC licenses N/A 651 651
Total $ 19,460 $ (5,654) $19,016 $(4,829)
161 Comcast 2015 Annual Report on Form 10-K