Comcast 2015 Annual Report Download - page 11

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variety of special-events programming. The NBC network’s programming library consists of rights of varying
nature to more than 100,000 episodes of popular television content, including current and classic titles,
unscripted programming, sports, news, long-form and short-form programming, and locally produced pro-
gramming from around the world. In addition, the NBC network owns various digital media properties, which
primarily include brand-aligned websites.
The NBC network produces its own programs or acquires the rights to programming from third parties.
NBCUniversal has various contractual commitments for the licensing of rights to multiyear programming,
primarily sports programming. Our most significant sports programming commitments include an agreement
with the NFL to produce and broadcast a specified number of regular season and playoff games, including
Sunday Night Football on NBC through the 2022-23 season and the 2018 and 2021 Super Bowl games. In
addition, the NBC network owns the U.S. broadcast rights for the summer and winter Olympic Games
through 2032. We also have broadcast rights to a specified number of NHL games through the 2020-21
season, U.S. television rights to English Premier League soccer through the 2021-22 season, certain PGA
TOUR and other golf events through 2030 and certain NASCAR events through 2024. NBCUniversal’s sports
programming agreements also include the rights to distribute content on our national cable networks, includ-
ing the NBC Sports Network and Golf Channel, on our regional sports networks where applicable, and also
online, including through our mobile apps.
Our broadcast television studio production operations develop and produce original content, including
scripted and unscripted programming series and talk shows. This original content is licensed to broadcast
networks, cable networks and local broadcast television stations owned by us and third parties, as well as to
subscription video on demand services, and it is sold on standard-definition DVDs and Blu-ray discs
(together, “DVDs”) and through digital distribution services both in the United States and internationally. We
also produce first-run syndicated shows for local markets that are broadcast on local broadcast television
stations in the United States on a market-by-market basis. We currently distribute some of our television
programs after their initial broadcast, as well as older television programs from our library, to local broadcast
television stations and cable networks in the off-network syndication market.
NBC Local Broadcast Television Stations
We own and operate 10 NBC-affiliated local broadcast television stations that as of December 31, 2015 col-
lectively reached 33 million U.S. television households, which represents approximately 27% of U.S. television
households. In addition to broadcasting the NBC network’s national programming, our local broadcast tele-
vision stations produce news, sports, public affairs and other programming that addresses local needs and
acquire syndicated programming from other sources. The table below presents a summary of the NBC-
affiliated local broadcast television stations that we own and operate.
DMA Served(a) Station General Market Rank(b)
Percentage of U.S.
Television Households(c)
New York, NY WNBC 1 6%
Los Angeles, CA KNBC 2 5%
Chicago, IL WMAQ 3 3%
Philadelphia, PA WCAU 4 3%
Dallas-Fort Worth, TX KXAS 5 2%
San Francisco-Oakland-San Jose, CA KNTV 6 2%
Washington, D.C. WRC 7 2%
Miami-Ft. Lauderdale, FL WTVJ 17 1%
San Diego, CA KNSD 27 1%
Hartford, CT WVIT 30 1%
(a) DMA served is defined by Nielsen Media Research as a geographic market for the sale of national spot and local advertising time.
Comcast 2015 Annual Report on Form 10-K 8