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(b) General market rank is based on the relative size of the DMA among the 210 generally recognized DMAs in the United States based on
Nielsen estimates for the 2015-16 season.
(c) Based on Nielsen estimates for the 2015-16 season. The percentage of U.S. television households does not reflect the calculation of
national audience reach under the Federal Communications Commission’s (“FCC”) national television ownership cap limits. See
“Legislation and Regulation — Broadcast Television — Ownership Limits — National Television Ownership.”
Telemundo
Telemundo is a leading Hispanic media company that produces, acquires and distributes Spanish-language
content in the United States and internationally. Telemundo’s operations include the Telemundo network, its
17 owned local broadcast television stations and the NBC Universo national cable network.
The Telemundo network is a leading Spanish-language broadcast television network featuring original tele-
novelas, movies, news, specials and sporting events. Telemundo develops original programming primarily
through its production studio and also acquires the rights to content from third parties. It holds the Spanish-
language U.S. broadcast rights to FIFA World Cup soccer through 2022 and the Spanish-language U.S.
broadcast rights for the NFL games that the NBC network will broadcast through the 2022-23 season as part
of our agreement with the NFL.
Telemundo Local Broadcast Television Stations
As of December 31, 2015, Telemundo owned 17 local broadcast television stations, including 16 local broad-
cast television stations affiliated with the Telemundo network, which collectively reached approximately 59%
of U.S. Hispanic television households as of December 31, 2015, and an independent television station in
Puerto Rico. The table below presents a summary of these local broadcast television stations.
DMA Served(a) Station Hispanic Market Rank(b)
Percentage of U.S.
Hispanic Television
Households(c)
Los Angeles, CA KVEA 1 13%
New York, NY WNJU 2 10%
Miami, FL WSCV 3 5%
Houston, TX KTMD 4 5%
Dallas-Fort Worth, TX WSNS 5 4%
Chicago, IL KXTX 6 4%
San Antonio, TX KVDA(d) 73%
San Francisco-Oakland-San Jose, CA KSTS 8 3%
Phoenix, AZ KTAZ 9 3%
Harlingen-Brownsville-McAllen, TX KTLM 10 2%
Fresno, CA KNSO(d) 13 2%
Philadelphia, PA WWSI 16 2%
Denver, CO KDEN 17 2%
Boston, MA WNEU(d) 21 1%
Las Vegas, NV KBLR 24 1%
Tucson, AZ KHRR 25 1%
Puerto Rico WKAQ N/A N/A
(a) DMA served is defined by Nielsen Media Research as a geographic market for the sale of national spot and local advertising time.
(b) Hispanic market rank is based on the relative size of the DMA among approximately 14.7 million U.S. Hispanic households as of
December 31, 2015.
(c) Based on Nielsen estimates for the 2015-16 season. The percentage of U.S. Hispanic television households does not reflect the calcu-
lation of national audience reach under the FCC’s national television ownership cap limits. See “Legislation and Regulation — Broadcast
Television — Ownership Limits — National Television Ownership.”
(d) Operated by a third party that provides certain non-network programming and operations services under a time brokerage agreement.
9Comcast 2015 Annual Report on Form 10-K