Chrysler 2011 Annual Report Download - page 58

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behavior and interaction with on-board systems (driving style, response times), and generates a workload indicator. This enables on-
board systems to adapt the complexity and priority of information displayed on the instrument panel and multi-functional information
system and, consequently, optimize driver interaction. As a result, the driver is better able to concentrate on the main task of driving.
The system can also prompt the collision avoidance system to giving warning signals sooner when drivers are in a high workload
situation as a result, for example, of speaking on the telephone or using the navigator.
The system was developed using an embedded approach, where all on-board systems interact and tap into existing information via
a network. This also minimizes costs as the workload detection system primarily acts on the software used for management of the
driver assist and interface systems.
Process and product competitiveness. During 2011, CRF developed, tested and delivered a new methodology to FGA’s
Manufacturing Engineering unit for predicting and optimizing numeric predictions of aesthetic and spatial quality. This methodology
enables simulation of each phase of the production cycle factoring, in the interaction between processes, and allows reconfiguration
and optimization of the entire production process in a virtual environment. As a result, all these activities can now be carried out prior
to the production phase. The methodology was tested on models in production and is already being applied in the design phase for
future models.
Chrysler
Chrysler Group is active in the research and development of new vehicles and technologies to improve performance, safety, fuel
efficiency, reliability and customer perception. At 31 December 2011, there were over 4,000 engineers with an average of approximately
13 years of experience at Chrysler and expertise in a broad range of disciplines including mechanical, electrical, material and chemical
engineering. Chrysler also has several internal programs through which a portion of engineers receive cross-training in various technical
and business areas.
In the early phases of new product development initiatives, consumer research is typically conducted to identify the key features and
vehicle attributes desired by customers. Although a substantial portion of R&D work is directly related to models in development,
Chrysler’s innovation activities also include development of new technologies outside of the regular product development cycle that,
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