Chrysler 2011 Annual Report Download - page 35

34 Report on
Operations
Key Events
in 2011
Key Events in 2011
January
On January 10th, Fiat increases ownership in Chrysler Group LLC from
20% to 25% following achievement of first of 3 Performance Events
stipulated in alliance agreement (regulatory approval and commitment
to produce a FIRE family engine in the U.S.).
Giulietta awarded “La novità dell’anno 2011” by Quattroruote magazine
in Italy and “Die Besten Autos” (compact category) by Auto Motor und
Sport in Germany. Readers of the German magazine also vote the MiTo
best economy car for 3rd consecutive year.
February
Fiat Powertrain agrees to acquire Penske Corporation’s 50% interest
in VM Motori S.p.A., specialist in diesel engine design and production.
Agreement is finalized on June 19th and Fiat Powertrain takes joint
control with General Motors.
Fiat presents €500 million investment plan for relaunch of Officine
Automobilistiche Grugliasco plant (formerly Carrozzeria Bertone)
with production of new E-segment Maserati due to commence
December 2012.
International debut of the 2011 Chrysler 200 Convertible at the Chicago
Auto Show.
January
2011 Chrysler 300 and Jeep Compass
unveiled at the North American International
Auto Show in Detroit.
March
Fiat Freemont, the first Fiat brand model
based on a Chrysler platform resulting from
the alliance with Chrysler Group, debuts at
Geneva Motor Show.
February
TV commercial showcasing the new Chrysler
200 sedan and “Imported from Detroit”
tagline is launched during Super Bowl XLV.
The commercial receives global media
attention and is honored with 5 awards at
the Cannes Lions 58th International Festival
of Creativity in June.