Chrysler 2011 Annual Report Download - page 21
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20 The Group
at a Glance
Group Brands
Chrysler Group
Chrysler Group, formed in 2009 to establish a global strategic alliance with Fiat, produces Chrysler, Jeep, Dodge, Ram,
Mopar, SRT and Fiat brand vehicles and products. With the resources, technology and worldwide distribution network
required to compete on a global scale, the alliance builds on Chrysler Group’s culture of innovation, first established by
Walter P. Chrysler in 1925, and Fiat’s complementary technology that dates back to its founding in 1899. Chrysler Group
vehicles are sold in more than 120 countries around the world.
Chrysler
The Chrysler brand has delighted customers with distinctive designs, groundbreaking technology, craftsmanship and intuitive
innovation – all at an extraordinary value – since the company was founded in 1925. The Chrysler brand continued that
tradition in 2011 with a rejuvenated, stylish, well-crafted product lineup. Every 2011 model vehicle the brand sold was all-new
or significantly refreshed. This succession of innovative product introductions propels the brand’s standing as the leader in
design, engineering and value. “Design with purpose” puts the premium for the Chrysler brand in the product, not the price.