Chrysler 2011 Annual Report Download - page 109

Report on
Operations
Operating
Performance
by Sector
108
Commercial Performance
Passenger Car and Truck Shipments by Market
(units in thousands) 2011 2010 % change
United States 1,453 1,139 28
Canada 233 217 7
Mexico 81 78 3
International 181 152 19
Contract Manufacturing (*) 63 16 303
Total 2,011 1,602 26
Passenger Car and Truck Shipments by Brand
(units in thousands) 2011 2010 % change
Jeep 596 453 32
Dodge 668 584 14
Chrysler 288 231 25
Ram 358 318 13
Fiat 38 - -
Contract Manufacturing (*) 63 16 303
Total 2,011 1,602 26
(*) Vehicles produced for other automakers, including Fiat Group Automobiles
Innovation and Products
In the first half of the year, Chrysler Group premiered the all-new 2011 Chrysler 300 sedan, the redesigned
Jeep Compass, the 2011 Chrysler 200 Convertible, the 2012 Jeep Grand Cherokee SRT8, the 2012 Chrysler
300 SRT8, the 2012 Dodge Charger SRT8, and the 2012 Fiat 500 Cabrio, and also celebrated Jeep’s 70th
anniversary. In addition, Chrysler Group officially elevated its in-house performance division – the Street and
Racing Technology (SRT) team – to a distinct company performance brand that promises to maintain its
successful formula of designing, engineering and building benchmark American high-performance vehicles for
Chrysler, Jeep and Dodge.
The 2011 Chrysler Town & Country and Dodge Challenger ranked highest in the minivan and mid-size sport car
segments, respectively, in the J.D. Power and Associates 2011 U.S. Initial Quality StudySM released on June 23.
Chrysler Group launched an all-new 8-speed transmission on the 2012 Chrysler 300 and Dodge Charger
enhancing fuel performance to 31 miles per gallon on the highway.
Chrysler Group vehicles received numerous awards during the year. In December, 11 vehicles were named
a “Top Safety Pick for 2012” by the Insurance Institute for Highway Safety and 8 vehicles were named “Best
Buys” by Consumers Digest. Consumer Guide recognized 9 Chrysler Group vehicles with “Best Buy and
Recommended Awards”. In addition, the Jeep Wrangler won the 2012 Residual Value Award in the Compact
Utility Vehicle segment from Automotive Leasing Guide, and Kelley Blue Book awarded the Jeep Wrangler a
Top 10 Best Resale Value.
The all-new 2013 Dodge Dart, revealed at the North American International Auto Show on 9 January 2012, won
Autoweek Editors’ Choice Award as the “Most Significant Vehicle” of the auto show. And, the 2012 Jeep Grand
Cherokee and Dodge Durango were named the “SUV of Texas” and “Full-size SUV of Texas”, respectively, by
the Texas Auto Writers Association.