Chrysler 2011 Annual Report Download - page 103

Report on
Operations
Operating
Performance
by Sector
102
Passenger Car Market
(units in thousands) 2011 2010 % change
France 2,204.2 2,251.7 -2.1
Germany 3,173.6 2,916.3 8.8
UK 1,941.3 2,030.8 -4.4
Italy 1,748.1 1,961.6 -10.9
Spain 808.1 982.0 -17.7
Poland 277.4 315.9 -12.2
Europe (EU27+EFTA) 13,573.6 13,768.4 -1.4
Brazil 2,709.0 2,695.4 0.5
FGA
Passenger Car and LCV Shipments by Market
(units in thousands) 2011 2010 % change
France 111.1 120.9 -8.1
Germany 123.8 107.8 14.8
UK 65.8 66.4 -1.0
Italy 558.5 625.6 -10.7
Spain 30.6 37.3 -17.9
Poland 28.6 34.7 -17.6
Rest of Europe 165.3 172.8 -4.3
Europe (EU27+EFTA) 1,083.7 1.165.5 -7.0
Brazil 772.7 761.4 1.5
Rest of World 176.5 154.9 13.9
Total Sales 2,032.9 2.081.8 -2.4
Associate companies 156.9 140.5 11.7
Grand Total 2,189.7 2.222.3 -1.5
In terms of market share in Europe, FGA recorded a 6.9% share for the year, representing a 0.8 percentage
point decrease primarily attributable to the reduced weight of the Italian market and a shift in demand toward
larger vehicle segments. The contraction in demand in the A and B segments in particular (-15% and -9%,
respectively, compared to a 1.4% decline for the market overall) accounted for a 0.6 p.p. decrease in share. In
addition, 2011 saw a 73% reduction in demand for CNG and LPG vehicles in Italy, where FGA is market leader,
following on from an already significant decline in 2010.
In Italy, FGA’s share was 29.4%, down 0.9 p.p. for the year – primarily as a result of a 2.3 p.p. loss in Q1
2011 compared to Q1 2010, which benefited from the tail of eco-incentives – notwithstanding significant share
increases in its three main market segments. There were modest declines in the other major European markets,
with Germany down 0.1 p.p. to 3.1%, France -0.4 p.p. to 3.6%, the UK -0.2 p.p. to 3.0% and Spain -0.2 p.p. to
3.1%. Elsewhere in Europe, notable performance was achieved in the Netherlands, which, with approximately
37,000 vehicles sold6 and a share of 6.7%, has become FGA’s fifth largest European market.
(6) “Sales”: sales to end customers based on official, non-official and internal sources considered reliable, including the following
agencies: Italy - Ministero dei Trasporti; Brazil - Associaçao Nacional dos Fabricantes de Veiculos Automotores; France - Chambre
Syndicale; Germany - Kraftfahrzeug Bundesamt; Spain - Direccion General de Trafico; the United Kingdom - Society of Motor
Manufacturers and Traders