Chrysler 2011 Annual Report Download - page 22

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Jeep
Built on more than 70 years of legendary heritage, Jeep is the authentic SUV brand with class-leading capability, craftsmanship
and versatility for people who seek extraordinary journeys. The Jeep brand delivers an open invitation to live life to the fullest
with a full line of vehicles that provide owners a sense of security to handle any journey with confidence.
Dodge
For nearly 100 years, Dodge has defined passionate and innovative vehicles that stand apart in performance and in style.
Building upon its rich heritage of muscle cars, racing technology and ingenious engineering, Dodge offers a full line of cars,
crossovers, minivans and SUVs built for top performance – from power off the line and handling in the corners, to high-quality
vehicles that deliver unmatched versatility and excellent fuel efficiency. Dodge offers innovative functionality combined with
class-leading performance, exceptional value and distinctive design.
Ram Truck
Ram Truck continues to establish its own identity and clearly define its customer since its launch as a standalone vehicle brand.
Creating a distinct brand for Ram trucks has allowed the brand to concentrate on how core customers use their trucks and
what new features they would like to see. Whether focusing on a family that uses its half-ton truck day in and day out, a hard-
working Ram Heavy Duty owner or a business that depends on its commercial vehicles every day, Ram has the truck market
covered. The Ram Truck brand has the most innovative lineup of full-size trucks on the US market. Ram Truck has emerged
as a full-size truck leader by investing substantially in new products, infusing them with great looks, refined interiors, durable
engines and features that further enhance their capabilities.
SRT
In 2011, Chrysler Group officially elevated its in-house performance division – the Street and Racing Technology (SRT) team
– to a separate company brand. The brand uses a successful product development formula to design, engineer and build
benchmark American high-performance vehicles for Chrysler, Jeep and Dodge. Five proven hallmarks are used to achieve
this goal: awe-inspiring powertrains; outstanding ride, handling and capability; benchmark braking; aggressive and functional
exteriors and race-inspired and high-performance interiors.
Mopar
Mopar is Chrysler Group’s service, parts and customer-care brand. With the creation of the Chrysler and Fiat partnership,
Mopar is extending its global reach, integrating service, parts and customer-care operations in order to enhance dealer
and customer support worldwide. Mopar’s global portfolio includes more than 500,000 parts and accessories which are
distributed in more than 120 countries. Its reputation with racing and other vehicle enthusiasts dates back to 1937. Mopar
(a simple contraction of the words MOtor and PARts) is the source for all genuine parts and accessories for Chrysler and
Fiat brands. Mopar parts are unique in that they are engineered with the same teams that create factory-authorized vehicle
specifications – a direct connection that no other aftermarket parts company can provide.
The Group at a Glance