Chrysler 2011 Annual Report Download - page 18

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Fiat
The world over, Fiat brand cars are synonymous with a fresh, upbeat style. Simplicity, quality and a constant striving for
innovation are core to the DNA behind the popularity and success of the entire range of this quintessential symbol of Italian
motoring. The 500 – which led the brand’s return to the North American market in 2011 – symbolizes the new Fiat. In
addition, for the 4th consecutive year, Fiat has been confirmed eco-leader with the lowest average CO2 emissions among
the top selling brands in Europe (source: JATO Dynamics), reflecting a long-standing commitment to the environment that
this year led to creation of the new “Air Technologies” brand for Fiat’s exclusive eco-technologies, which have been applied
across the entire range.
Lancia
The visionary Vincenzo Lancia united the seemingly distant worlds of elegance and technology to create a brand that has
become an icon of Italian excellence. The combination of Lancia’s passion and style with the American vitality and substance
of Chrysler has resulted in a rebirth of the brand. The defining attributes of style, substance and attitude are exemplified in the
new range of models resulting from the fusion of two cultures that are unique, but have a common objective: to create cars
with a truly distinctive character and design.
Alfa Romeo
The advanced technology, Italian styling, outstanding performance and pure driving pleasure of the new 4C Concept
(presented at the Geneva Motor Show in March 2011) embody the new Alfa Romeo. This compact supercar is a bridge
between the Alfa of today and the Alfa of tomorrow, combining a sporting heritage that has impassioned generations of
enthusiasts with efficiencies of the present and technologies of the future.
Abarth
Synonymous with power, speed, innovation and Italian design, Abarth has been producing and selling on-road sports vehicles
since 2007. Over the years, the brand – founded by Karl Abarth in 1949 – has become an icon in the world of motorsport
through numerous victories on the track, a line of legendary models developed in partnership with the Fiat brand and the
enormous success of its conversion kits.
Fiat Professional
Taking care of our customers also means designing and building the right vehicles to meet their professional ambitions. Fiat
Professional – the Fiat Group Automobiles brand dedicated to commercial vehicles – was created to partner businesses, both
large and small, with a range of vehicles adapted to their needs.
The Group at a Glance