Chrysler 2011 Annual Report Download - page 104

103
Report on Operations
The Fiat brand registered a 5.0% market share in Europe (-1.0 p.p. over 2010). The Fiat Panda and 500 retained
the top two positions in the A segment, with the Fiat 500 gaining a further 0.8 p.p. in segment share and the
new Panda to come fully on-line in the first quarter of 2012. The Lancia brand registered a 0.8% share of the
European market (in line with 2010), with the contribution of the new Lancia Ypsilon compensating for a generally
unfavorable trend in market demand. Alfa Romeo recorded sales of 130,500 vehicles, with the Giulietta driving
the increase and marking the brand’s best ever performance in the C segment. The brand’s market share came
in at 1.0% for the year.
For LCVs, demand in Europe was 7.6% higher for the year at nearly 1,800,000 units. Across major markets,
demand was uneven with double-digit growth in Germany (+15.3%) and the UK (+15.3%), a more modest
increase in France (+3.4%), but declines in both Italy (-4.7%) and Spain (-10.3%). Throughout the rest of Europe,
demand was 12.6% higher for the year.
FGA shipped a total of 420,000 LCVs, representing a 7.6% increase over 2010. In Europe, 223,700 LCVs were
shipped, representing a 10.5% increase over 2010, with double-digit increases recorded in the two largest
European markets: France (+15.4%) and Germany (+28.9%). Volumes were also higher in the UK (+4.8%),
Spain (+1.1%) and Italy (+0.7%), despite a 16.4% contraction in market demand in the final quarter. In the
smaller European markets, FGA registered an 11.1% increase in shipments and significant share gains.
In terms of market share, Fiat Professional achieved a 0.4 p.p. gain in Italy to 44.4%. For Europe overall, share
of the LCV market remained essentially stable at 12.5%7 (excluding Italy, share was up 0.2 p.p. to 9.0%). The
primary contribution came from the Ducato, which recorded a 13.5% increase in sales over the prior year to
110,000 vehicles and the best ever share in its segment.
In Brazil, overall demand for passenger cars and LCVs rose 2.9% to more than 3.4 million units. Demand for
passenger cars was in line with the prior year, while a 13% increase was registered for LCVs.
FGA shipped a total of 772,700 passenger cars and LCVs, representing a 1.5% increase over 2010 and an
all-time annual record. Including Chrysler Group brands, share in Brazil was 22.2% (+1.8 p.p. over the nearest
competitor). Fiat brand retained its leadership for the 10th consecutive year, while maintaining pricing discipline
in an increasingly competitive market.
In Argentina, where the market was up approximately 29% year-over-year, FGA increased sales by around
34% to 88,000 units, with share up 0.4 p.p. to 10.8%.
In Turkey, following the boom recorded in 2010 (+36.6%), the market grew a further 13.6 percentage points
to a total of 865,000 units for the year. By segment, passenger cars were up 16% and demand for LCVs grew
8%. FGA, through its joint venture Tofas¸ (held 37.9%), sold a total of 130,000 passenger cars and LCVs and
increased market share to 15% (+0.4 p.p. overall; +0.8 p.p. for passenger cars only).
Innovation and Products
The Fiat brand confirmed its position as eco-leader in Europe for the fourth consecutive year with the lowest
average CO2 emissions among the top selling brands for 2010 (down 4.7 g/km over 2009 to 123.1 g/km). Fiat
was also first in the Group ranking, with average emissions down 5.1 g/km over the previous year to 125.9 g/
km (Source: JATO).
During 2011, Fiat brand presented two important new models, the Panda and Freemont.
The third generation Panda, presented at the Frankfurt Motor Show, boasts further enhancements in comfort,
technology and safety – all packaged in an attractive modern exterior. The new model is available with a choice
of highly fuel-efficient engines (3 gasoline and 1 diesel).
(7) Due to the unavailability of data since January 2011, figures for Italy are an extrapolation and, as a result, the EU total is subject to
a margin of error
Report on Operations