Chrysler 2011 Annual Report Download - page 402

Fiat S.p.A.
Registered Office: 250 Via Nizza, Turin, ITALY
Share Capital: €4,465,600,020
Turin Companies Register/
Tax Code: 00469580013
The artist faces the work he wishes to create. He also
faces his destiny. A struggle begins out of which a
sculpture, painting or photograph emerges from the artist’s
subconscious, revealing his imagination, his sensitivity,
his creativity. Often it begins in the unknown, arrives at a
junction, takes a side street, changes course and takes yet
another route to culminate in the work that embodies “his”
truth within.
The manager goes through the same process. He faces
decisions that will determine the destiny of his enterprise
and the men and women in it. A duel begins – to make plans,
set targets, establish strategies, evaluate results. Most of
the time, just as the artist, he must act with the unknowns
of the market, reckon with many variables and explore new
roads, to then finally give form to “his” enterprise.
The artist and the manager have a need in common: to
take a decision, chart a course. Whether we are talking
of a painting or photographic technique, as in one case,
or an alliance or product launch, as in the other, the artist
and the manager have to stay the course, to work in
uncertainty without prevaricating. It’s about intuition and
clearness of purpose. Artist or manager, we seek a truth
for the continuity of our respective enterprises, the artwork
I create or the leadership of this Group.
I like to imagine the moment when each of us, in our own
way, sets out on a course and makes choices, convinced
of our own truth.
© Roberto Borgo