Blackberry 2014 Annual Report Download - page 29
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21
The development and support of the Company’s products require several key areas of expertise within the Company to be
closely integrated. The Company has recruited and developed teams with expertise in these required areas and the Company
believes that the integration and focus of these teams provides the Company with a significant competitive advantage. The
following chart outlines several of these key areas of expertise together with their design and user benefits.
Key Area of Expertise Design and User Benefits
Application & User Interface
Technologies
Fluid, user-friendly applications with hardware acceleration for maximum performance;
deep integration into core experience
Rich tooling enabling rapid development and superior user experience
Power Management Low power requirements – efficient battery consumption
Firmware Integration, customization – low cost, small size, efficient battery consumption
Software Tools Software development kits – more applications available
Testing Software Fast and thorough test/debug – low cost, better quality, improved service/support
Mechanical Engineering Robust design for highest quality standards deliver best in class customer satisfaction
Use of new materials guarantee slimmest packaging and integration of new technologies
Operating System Technologies
High performance, scalable and secure operating system platform spanning handsets,
automotive and general embedded markets
Richer user experiences, common application ecosystem, embracing of open standards
Multi-tasking and rich developer environment
Embedded Middleware Highly scalable, modular software for infotainment applications
Product Design Award winning products / outstanding customer experience through software and user
interfaces
RF Engineering High performance radio – low cost, small size, efficient battery consumption, better
coverage
Display High resolution bright displays with improved power characteristics
Audio Improved audio quality in all environments through hardware and signal processing
design. Excellent multi-media capability
Acoustics Echo and noise cancellation, wind buffeting removal, active noise cancellation, engine
sound enhancement
Intelligent Antennas Effective tunable closed loop radiated power - better connectivity in fringe coverage
Analog RF & Digital ASIC Integration – low cost, small size
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