Blackberry 2014 Annual Report Download - page 19

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• Balancing IT and Consumer Demands. The Company has consistently developed products that balance end
users’ demand for features with the demands of IT managers for security and manageability. The Company’s
focus on enterprise-grade solutions continues to be widely embraced for its ability to meet the highest security
demands of regulated industries and large enterprises to the more flexible and open needs of smaller companies
or those with BYOD environments. To meet the growing demands of BYOD and corporate-owned personally
enabled devices (“COPE”), the Company has deployed its multi-platform BES 10 solution that gives IT
departments the ability to securely monitor multiple OS platforms, including iOS, Android and BlackBerry.
Further, the Company recently announced the BES 12 platform, which will unify the support for BBOS and
BlackBerry 10 devices, together with that for iOS, Android and Windows Phone. BlackBerry’s Secure Work
Space also provides a containerization option for iOS and Android users to manage both work and personal
content without having to sacrifice security. With Secure Work Space, users can securely access personal
information, including calendars, corporate contacts, intranet browsers, documents and email accounts without
having to set up a virtual private network.
• Support for Multiple Carriers, Geographies and Network Protocols. The BlackBerry solution offers choice
and manageability for global customers. Through relationships with approximately 665 wireless carriers and
distribution partners in more than 175 countries around the world, the Company is able to offer customers their
choice of carrier depending on their needs in a particular geography. In addition, BlackBerry smartphones
support many network protocols, including GSM/GPRS/EDGE/UMTS/HSPA, HSPA+, CDMA/1xRTT/Ev-DO
and iDEN, offering customers the best choice of carrier and network technologies for their particular region
without changing the underlying BlackBerry infrastructure.
• Growth of the BlackBerry Application Ecosystem and BBM. Applications on BlackBerry embrace the
connected, social and “get-it-done” nature of the entire BlackBerry experience. BlackBerry applications can
take advantage of seamless integration into the core OS and can easily connect to other applications, giving
customers the ability to flow from application to application quickly and intuitively. BlackBerry 10 supports
application choice for BlackBerry customers giving them access to an array of applications as well as visually
attractive and experience-rich applications. In fiscal 2014, the Company launched its BBM service for free to
iOS and Android, responding to its users’ desire to be able to connect to all of their friends and family,
irrespective of the smartphone they carry.
• BBM Allows the Company to Satisfy Consumer and Enterprise Users' Need for Secure and Private
Messaging Services. BBM allows consumer users to engage in private messaging on both BlackBerry OS and
BlackBerry 10 devices and other device platforms. The messaging can be in the form of chat, voice or video. In
the enterprise space, the eBBM Suite will allow customers in regulated industries to engage in private
messaging in a way that allows them to achieve security and meet their compliance obligations.
• Access to Key Corporate Data Stores. BlackBerry Enterprise Server provides IT departments with the means to
provide wireless access to all four main corporate data stores from a single integrated platform. The BlackBerry
wireless platform is one of the only platforms in the market that provides access to corporate email and PIM,
corporate voice PBX and hybrid IP/PBX stores, real-time computing and corporate IM such as IBM SameTime
and Microsoft Live Communications Server, Microsoft Office Communications Server and enterprise
applications such as CRM, and enterprise social networking and collaboration applications such as IBM Lotus
Connections and IBM Lotus Quickr.
• Security. The BlackBerry platform was designed as an end-to-end solution with comprehensive security
specifically for enterprise access to email, PIM and other corporate information from a single wireless device
(the “BlackBerry Enterprise Solution”). Through integration with Microsoft Exchange, IBM Lotus Domino and
Novell GroupWise, the BlackBerry Enterprise Solution provides corporate users with secure wireless access to
their own corporate email rather than having to establish an additional email account. The Company’s security
solution for enterprise customers includes end-to-end data encryption for confidentiality, robust remote IT
management and full application controls to allow customers to address mobile malware. Inherent in the core
platform is support for various Internet security standards such as SSL and IPSec, multiple user authentication
schemes, a secure boot ROM, signed API access and an embedded firewall. In addition to the security built into
the BlackBerry Enterprise Solution, the Company has developed a BlackBerry Smart Card Reader which
further enhances BlackBerry device security for a wide range of government users. BlackBerry Enterprise
Server Express has also been launched to provide enterprise grade security to the small and medium-sized
enterprise user free of charge. The BlackBerry Enterprise Solution has passed rigorous security assessments by
many of the leading security institutions around the world, including Common Criteria EAL 4+ certification for
BlackBerry Enterprise Server 5.0 and BlackBerry OS 5.0. BlackBerry was the first mobile platform to achieve
Common Criteria EAL 4+ certification. The BlackBerry Enterprise Solution has been certified by Fraunhofer
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