Blackberry 2014 Annual Report Download - page 25

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17
Service, Location Service, Maps Services, Analytics Service and Scoreloop. Using these services, developers can create
applications that take advantage of integrated social networking services, push notifications, in-app payments and advertising,
advanced location services, application usage information, and social gaming features.
QNX Software Development Platform 6.6 will also run most Android Gingerbread 2.3.3 and Jellybean 4.2.2 applications
without any code changes.
The Company embraces open standards and includes a variety of open source libraries out of the box including Lua, OpenAL,
cocos2d-x, and Box2D and has an open source repository that can be accessed at github.com/blackberry. The Company
promotes an open ecosystem that makes it easier for developers to target multiple platforms through partnerships with
Appcelerator, Cordova, dojo, jQuery Mobile, Marmalade, NME, Qt, Sencha Touch and Unity.
For distribution and management of enterprise applications, the Company provides a suite of tools and technologies within
BES 10 to enable secure and managed provisioning of applications to enterprise employees. This includes capabilities for both
commercial packaged application and in-house corporate applications. Enabling vertically focused enterprise applications is a
key focus of BlackBerry. For distribution, BlackBerry World allows organizations to offer employees easy access to a catalogue
of trusted applications along with their own internal applications.
For distribution of personal and consumer applications, the Company provides wireless carriers with the ability to distribute
select applications and rich media content to their customer base and also provides BlackBerry World as a direct storefront for
BlackBerry customers.
BlackBerry® WorldTM is a content distribution storefront managed by the Company that enables developers to reach
BlackBerry subscribers around the world. Launched on April 1, 2009, BlackBerry World is now available in over 170 markets
and supports 23 currencies and 33 languages. Over 6 billion applications have been downloaded on BlackBerry OS and
BlackBerry 10 from the over 400,000 applications available on those platforms in total. BlackBerry World provides BlackBerry
smartphone users with a way to discover and download/purchase applications directly from their BlackBerry smartphone.
Users can purchase applications using their personal PayPal® account, credit card and through carrier billing. With 76 carriers
in 50 countries around the world, users are able to purchase applications and have the charge applied directly to their wireless
carrier bill. The Company is continuing to expand the reach and availability of its carrier billing service to many more carriers
and customers around the world.
Industry Associations
The Company is an active participant in numerous industry associations and standards bodies including:
• Alliance for Telecommunications Industry Solutions (ATIS)
• American National Standards Institute
• Application Developers Alliance
• Auto Parts Manufacturers' Association (APMA)
• Auto Tech Council
• Bluetooth SIG
• Connected Car Consortium (CCC)
• Connected Vehicle Trade Association (CVTA)
• Consumer Electronics Association (CEA)
• Electronic Industry Citizenship Coalition (EICC)
• European Telecom Standards Institute
• The Global e-Sustainability Initiative (GeSI)
• GlobalPlatform
• GSM Association
• IEEE (Professional Support Services for P1725)
• International Telecommunication Union (ITU)
• JEDEC
• MIDI
• MIPI: Mobile Industry Processor Interface
• National Marine Manufacturers Association (NMMA)
• Open Mobile Alliance
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