Blackberry 2014 Annual Report Download - page 15

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BlackBerry smartphones, BES and BES 10 to provide enterprise-class mobile messaging), the BlackBerry Z3 and the
BlackBerry Classic (originally announced as the BlackBerry Q20);
• Launched updates to BES 10 (versions 10.1 and 10.2) and launched software updates for BlackBerry 10 smartphones
(versions 10.1, 10.2 and 10.2.1), with hundreds of new enhancements and refinements;
• Unveiled new QNX technology in automotive and cloud services at the 2014 International Consumer Electronics Show
in January 2014;
• Grew the global BBM user base to approximately 85 million active users as of March 25, 2014;
• Launched BBM for Android and iPhone customers for free, responding to smartphone users’ desire to be able to connect
to all of their friends and family, regardless of the smartphone they carry and subsequently launched BBM Voice and
BBM Channels for Android and iPhone customers;
• Announced in February 2014 that BBM will be made available to Windows Phone and Nokia X customers in the coming
months;
• Announced in December 2013 the preinstallation of BBM on LG smartphones in markets around the world;
• Delivered four BlackBerry 10 smartphones, including models with touchscreen and physical keyboards in various sizes
including:
• the BlackBerry Q10 and BlackBerry Q5 featuring a physical QWERTY keyboard and touchscreen,
• the BlackBerry Z30 featuring a 5” display and BlackBerry 10.2 operating system (“OS”), and
• the elite, all-touch Porsche Design P’9982;
• Launched the BlackBerry 9720 smartphone to support the BlackBerry 7 market;
• Announced in August 2013 that the U.S. Defense Information System Agency had given BlackBerry Z10 and Q10
smartphones with BES 10 the Authority to Operate (“ATO”) on Department of Defense (“DoD”) networks, being the
first MDM provider to obtain an ATO and in March 2014 announced that BlackBerry had become the first mobility
solution to receive Full Operational Capability (“FOC”) to run on DoD networks;
• Launched Secure Work Space for iOS and Android, providing organizations the flexibility to embrace “Bring Your Own
Device” or “BYOD” (the combination of enterprise-deployed devices and devices that are purchased by consumers, but
also used in the corporate environment);
• Launched BBM Channels for BlackBerry smartphones to extend the popular BBM experience to brands, artists, businesses
and communities, connecting consumers and groups in real-time;
• Enabled Secure Enterprise Instant Messaging on BlackBerry 10 smartphones. BlackBerry Enterprise Instant Messaging
3.0 supports secure instant messaging and collaboration with Microsoft Lync, Microsoft Office Communication Server
and IBM Lotus Sametime;
• Launched the BlackBerry Scholars Program, the first step in its global women’s initiative, designed to inspire more
women to enter and develop careers in the fields of science, technology, engineering and math, by providing full, four-
year tuition scholarships;
• Opened the doors of a fourth BlackBerry® Tech Center in Brazil, a partnership with PUC-Rio;
• Announced the change of the Company’s name from Research In Motion Limited to BlackBerry Limited;
• Announced in March 2013 the retirement of Mike Lazaridis as Vice-Chair of the Board, effective May 1, 2013; and
• Continued to implement the cost savings and process-improving initiatives started in the prior fiscal year to drive greater
efficiency throughout the Company, and redirect capital from these savings to areas of investment that are expected to
drive future revenue growth.
Fiscal 2013:
• Introduced the re-designed, re-engineered, and re-invented BlackBerry platform that created a new and unique
mobile computing experience. Two new Long Term Evolution-enabled ("LTE") smartphones powered by the
BlackBerry 10 OS, the BlackBerry Z10 (all-touch) and BlackBerry Q10 (touch with physical keyboard), were
introduced on January 30, 2013 at events held simultaneously in New York, Toronto, London, Paris, Dubai, and
Johannesburg;
• Began to operate around the world under the iconic name BlackBerry, effective January 30, 2013;
• Commenced trading under its new ticker symbols “BB” on the Toronto Stock Exchange and “BBRY” on the
NASDAQ Global Select Market, on February 4, 2013;
• Introduced new services and features for BlackBerry 10 smartphones, including: BlackBerry Hub, BlackBerry Flow,
BBM voice calling and video chat, Time Shift, Story Maker and BlackBerry Remember;
• Improved the BlackBerry World content distribution platform and announced commitments to the BlackBerry 10
platform from many leading application providers including Skype, Amazon and Rovio;
• Launched BES 10, the Company’s new enterprise mobility management solution. BES 10 brings together device
management, industry leading security and mobile applications management for pre-existing BlackBerry
smartphones, BlackBerry PlayBook tablets and new BlackBerry 10 smartphones in a consolidated solution. It also
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