ADT 2009 Annual Report Download - page 5

WE
INNOVATE.
BILL WOODALL
Regional Director,
National Accounts
ADT
“ The Home Depot places a high priority on
loss prevention efforts. For 14 years, they’ve
collaborated with us in making important
security decisions. Through our close
working relationship, ADT has developed
new and creative ways to apply a variety of
technologies that help protect Home Depot’s
assets and limit their losses due to theft.”
WE
LISTEN.
RHONDA EASTER
Senior Specialist, National
Accounts Sales Support
ADT
“ As part of the account management
team, I provide customer support at every
touch-point along the way. We listen to the
needs of the customer and provide The
Home Depot with a single point of contact
to help them manage operations at their
numerous locations.”
Since the opening of its first two stores in
Atlanta, Georgia in 1979, The Home Depot
has become the fifth largest retailer in the
world. In the process, it has revolutionized
the home improvement industry by
concentrating up to 40,000 different kinds
of building materials, home improvement
supplies, appliances, and lawn and garden
products in each of its warehouse-type
stores. Today, The Home Depot chain
consists of more than 2,200 outlets in the
U.S., Canada, Mexico, and China, setting
the merchandising standard for do-it-
yourselfers and professional contractors.
In addition to many other vertical markets,
Tyco’s ADT Security Services is focused
on developing solutions that help retailers
reduce theft and better protect their products.
That mission has set the stage for a strong
partnership over the years with The Home
Depot, which is committed to protecting
its investment by rigorously combating
shoplifting and retail theft.
At the heart of this relationship is ADT’s
Sensormatic® brand of Electronic Article
Surveillance (EAS) systems. Each year,
more than 5 billion products are protected
at leading retail stores like The Home Depot
with Sensormatic anti-theft tags. Affixed to
store merchandise, these sophisticated and
dependable devices trigger an alarm at a
store exit if not deactivated at the time of
purchase.
The Home Depot has found ADT tags
to be an effective theft-deterrent for many
of its materials and supplies. Some items,
though, pose a technical challenge. They
include relatively expensive chemicals, like
weed killers, which are attractive to steal but
difficult for the retailer to tag. Based on ADT’s
technology, an anti-theft tag was developed
that is inserted into the chemical bottle at the
point of manufacture, and able to perform
after remaining in a caustic solution for
weeks or months. Work gloves are another
popular item for less-than-honest shoppers to
pilfer. ADT’s industry-leading source tagging
program provided another practical solution:
a tiny tag is securely sewn into the glove by
the manufacturer.
As the world’s largest electronic security
provider, ADT is uniquely equipped to provide
customers with solutions for their diverse
security needs. The company has developed
source tagging applications for everything
from meat in grocery stores to vitamins in
drug stores.
Video surveillance systems with smart
cameras and special software offer another
powerful security tool. The Home Depot
uses public view monitors to let would-be
thieves know they are being observed and
to discourage them from shoplifting or other
criminal activities.
ADT’s relationship with The Home Depot
underscores its commitment to be more
than just a provider of high-quality products
and services. ADT offers a vast portfolio of
solutions ranging from anti-theft systems to
video surveillance to intrusion and life safety
protection. In addition, the expertise of ADT
security professionals offers retail partners
proven solutions to protect their assets, as
well as helping them run their businesses
more efficiently.
WE
MAINTAIN.
MATT DILLON
Regional Director,
Installation and Service
ADT
“ When the Home Depot entrusts us with
a job, I help make sure the products
are installed and maintained to exceed
expectations. Whether it’s the burglar and
re alarms or the anti-theft systems,
ADT maintains them to assure they help
do the job of life safety and security.”
FAST FACTS ABOUT THE HOME DEPOT
FOUNDED IN 1978
FIFTH LARGEST RETAILER IN THE WORLD
MORE THAN 2,200 STORES IN THE U.S., CANADA,
MEXICO, AND CHINA
350,000 FULL- AND PART-TIME ASSOCIATES
ADT
and
The Home Depot
SECURITY
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