Vodafone 2016 Annual Report Download - page 6

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At a glance
What we offer
In recent years we have taken advantage of growth opportunities
to move from being a pure mobile operator to delivering a broad mix
of communication services including mobile, xed broadband, video
content, cloud & hosting and Internet of Things offerings. We believe the
future is in converging these services to be a unied communications
provider andwe are well positioned to deliver on this trend.
Fixed services increasingly important
in line with trend to convergence… Enterprise continues to be a key
growth driver of our business…
28%
Enterprise
66%
Consumer 6%
Other
(wholesale incl.
MVNOs and
partner markets)
Split of
service
revenue
Mobile
462 million
customers of which 43% are active
data users.
We provide a range of mobile services,
enabling customers to call, text and access
the internet, stream music and watch videos
whether at home or travelling abroad.
Fixed
13 million
xed broadband customers and9.5 million
are TV customers.
We provide a range of services including
voice, broadband and TV services
to consumers and a wider range of services
to our enterprise customers, including
cloud & hosting and IP-VPN (Virtual
Private Networks).
Our services
Other services
Includes Partner Markets and Common Functions (see page 5); Mobile Virtual Network
Operators (‘MVNOs’) who are mobile providers that rent capacity from mobile operators
to sell onto their customers; Internet of Things (‘IoT’) which is communication between
devices via mobile technologies; international voice transit and roaming.
Converged services
In many of our markets, there
is a growing trend towards the
convergence of xed and mobile
services (also known as unied
communications). For customers and
operators this provides many benets
including lower bills for users and higher
customer loyalty towards operators.
We believe this trend will continue
to advance in Europe and start gaining
traction in our AMAP region and
that we are well positioned to take
advantage and win market share. Today,
we have nearly three million converged
customers taking combined xed and
mobile services.
More on our strategy:
Pages 10 to 13
5%
Other
(wholesale incl.
MVNOs, IoT and
partner markets)
21%
Fixed
74%
Mobile
Split of
service
revenue
Vodafone Group Plc
Annual Report 2016
04