Vodafone 2016 Annual Report Download - page 18

Europe 4G coverage
%
One of our main objectives of Project Spring
was to roll out rapidly 4G across our European
markets with a target to reach over 90% coverage
by March 2016.
We have now reached 87% coverage across our
European markets, slightly behind our target
of over 90%, which we expect to reach shortly.
More work to do
4G customers
million
To ensure we get a return on our Project Spring
4G investment it is important that we migrate and
attract new customers onto our 4G network.
We more than doubled the number of our
4G customers in the year to 47 million and
we expect this to continue to grow signicantly.
Achieved
Europe average monthly
smartphone data usage1
MB
A key goal in Europe is to ensure customers are using
more data which will support revenue growth in the
years ahead.
Average smartphone usage has almost tripled
over the last two years, helped by the uptake
of 4G and content packages.
Achieved
Fixed broadband
customers
million
As we expand our xed broadband coverage
we have successfully been able to increase our
broadband base.
We have added 1 million broadband customers
across Europe and 266,000 customers across
AMAP during the year, and expect to continue
to grow our base this year and beyond.
Achieved
Europe NGN coverage
(owned assets)2
million homes passed
As customers move towards converged services
we have been investing in either building fibre
or acquiring cable networks so we can offer high-speed
broadband to our consumer and enterprise customers.
We can now reach 30 million homes across
Europe with high-speed broadband (72 million
when including our wholesale access deals).
Achieved
Fixed as a percentage of
enterprise service revenue
%
Fixed services have become more important
as businesses increasingly look to procure xed and
mobile from a single provider.
Enterprise xed revenue grew 4.4% in the
year and we expect that this will increase
as we continue to invest in our global xed
line footprint.
Achieved
Key performance indicators
Measuring our performance
to keep us on track
We track our performance against strategic, nancial and operational
metrics which allows the business and key stakeholders to assess our
short term performance and enables us to see where we can do better.
Strategic
performance
Changes to KPIs this year
We have updated our Key Performance
Indicators (‘KPI’s) this year to align better
to our strategy and areas of investment.
Enterprise is an engine of growth for the Group
and contributes 28% of the Group’s revenues.
We have included Enterprise in our KPIs
as a reection of its growing importance.
With 4G and xed broadband becoming more
important in our emerging markets, we have
adopted a Group metric for 4G customers and
xed broadband customers.
Paying for performance
The incentive plans used to reward the
performance of our Directors and our senior
managers, with some local variances, include
measures linked to our KPIs.
More on rewards for performance
in the Remuneration Report:
Pages 57 to 73
Data Data
Data Convergence
Convergence Enterprise
Notes:
1 Based on Android and iPhone devices.
2 Next Generation Network providing high-speed
broadband over 30 Mbps.
3 Before the impact of M&A, spectrum purchases
and restructuring costs.
Vodafone Group Plc
Annual Report 2016
16
2014
2015
2016
46
72
87
2014
2015
2016
473
755
1,120
2014
2015
2016
4.9
20.7
46.8
2014
2015
2016
16
26
30
2014
2015
2016
9.2
12.0
13.4
2014
2015
2016
23
25
27