Vodafone 2011 Annual Report Download - page 5

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Business Review
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Consumer
contract
Consumer
prepaid
Enterprise
a broad range of customers from
individuals on either prepaid or
contract price plans to enterprise
customers ranging from small and
medium sized businesses to larger
domestic and multinational companies.
Our customers’ needs are evolving with
increasing demand for multi-product
offers which combine mobile and xed
broadband solutions with traditional
voice and SMS services.
Customers segments (%)
Devices
Ensuring that our services
are available through multiple
platforms
Smartphones and tablets
These have advanced capabilities including
access to email, the internet and mobile
applications such as Google Maps™ and
Facebook. Smartphones now account for
19% of the total number of phones used by
our customers in Europe. We now supply
the iPhone in 19 markets.
Vodafone branded handsets
We are making Vodafone designed handsets
available to mass market audiences while
offering differentiated experiences. During the
year 14 new handsets were released under our
own brand and we shipped 5.8 million.
Other connected devices
In addition to handsets, we supply a range of
innovative connected smart devices. During the
year we launched our rst ever USB stick based
on 4G/LTE technology and Vodafone WebBox
which enables customers to connect to the
internet using existing television sets by simply
plugging in a keyboard with an embedded
mobile SIM.
4G/LTE mobile
broadband USB stick
The Samsung GT-B3740,
is our first ever 4G/LTE
network device which enables
customers to experience
super-fast mobile broadband.
Services
Services to meet all our
customers’ needs
Voice
We are one of the largest carriers of mobile
voice trafc in the world providing domestic,
international and roaming voice services to more
than 370 million customers.
Messaging
Our networks sent and received over 292 billion
text, picture, music and video messages this year.
Data
More than 75 million customers buy our mobile
data services which allow access to the internet,
email and applications on their phones, tablets,
laptops and netbooks.
Fixed line
Over six million customers use our xed
broadband services in 13 markets to meet
their total communications needs. In addition,
through Gateway, we provide wholesale carrier
services to more than 40 African countries.
Other service revenue
This includes business managed services, such
as secure remote network access, and revenue
from mobile virtual network operators generated
from selling access to our network at the
wholesale level.
Service revenue by type (%)
Voice
Messaging
Data
Fixed Line
Other
Distribution
A broad range of channels
through which customers can
access our services and products
Indirect channels
The level of indirect distribution varies between
markets and may include using third party
service providers, independent dealers,
distributors and retailers.
Online
The internet has also become an increasingly
powerful and cost-effective distribution channel.
51% of our European contract customers receive
their bills online.
12
79
9
12
8
4
64
12
Direct channels
We directly own and manage about 2,200 stores
around the world and we also have around
10,300 Vodafone-branded stores run through
franchise and exclusive dealer arrangements.
In most of our local markets sales forces also
sell direct to enterprise customers.
Vodafone Group Plc Annual Report 2011 3
Business review