Vodafone 2011 Annual Report Download - page 34

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32 Vodafone Group Plc Annual Report 2011
People
Our people are integral to building
and sustaining our success
Organisation effectiveness and change
We employed an average of around 83,900 people worldwide
during the year and saw an increase in the percentage of
women in senior roles, up from 14.5% to 16.5%. People
numbers have changed in different areas of the business
according to overall business strategy. For example: in
Vodacom head count was increased to support the growing
enterprise business and data; in India, we increased headcount
to grow the business; in Ghana, to drive operational efciency,
we reduced headcount through redundancy and outsourcing
of network operations, call centres and facilities; and in the UK
we reduced back ofce roles and increased investment in
customer facing activities.
We have also made a number of changes to our structure,
governance and accountabilities to help us concentrate on
our main commercial and nancial priorities. These changes
include the creation of a Group Commercial unit, expansion of
the role and scope of Group Technology to oversee all
operating companies, the consolidation of our regional
structure into two distinct regions, plus reporting line changes
to align teams more closely with their functions.
Employment policies and employee relations
Our employment policies are developed to reect local legal,
cultural and employment requirements. We aim to be
recognised as an employer of choice and therefore seek to
maintain high standards and good employee relations
wherever we operate.
Our goal is to create a working culture that is inclusive for all.
We believe that having a diverse workforce helps to meet the
different needs of our customers across the globe. An inclusive
culture and environment is one which respects, values,
celebrates and makes the most of the individual differences
we each bring to Vodafone, to the benet of our customers,
employees, shareholders, business partners and the wider
communities in which we operate. We do not condone unfair
treatment of any kind and offer equal opportunities in all
aspects of employment and advancement regardless of race,
nationality, gender, age, marital status, sexual orientation,
disability, religious or political beliefs. This also applies to
agency workers, the self-employed and contract workers who
work for us. In our latest people survey, 87% of employees
agreed that Vodafone treats people fairly, regardless of their
gender, background, age or beliefs.
Employees by
location (%)
Germany
Italy
Spain
UK
India
Vodacom
Other
The Vodafone Way
The Vodafone Way is about a consistent way of working,
with speed, simplicity and trust. The aim is to be an
admired organisation which delivers through being
customer obsessed, innovation hungry, ambitious
and competitive, and one company with local roots.
We launched a global recognition initiative to identify
people who are role models for The Vodafone Way
and have recognised over 300 ‘The Vodafone Way
Global Heroes’.
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