Vodafone 2011 Annual Report Download - page 25

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Business review
Vodafone Group Plc Annual Report 2011 23
Business review
Focus on key areas of growth potential:
Total communications
To meet customers’ total communications needs beyond
just mobile we have developed our xed line capabilities
including voice calls and broadband data, to provide a full
suite of services. We can integrate customers’ mobile and xed
line communications into one service and provide related
services such as Vodafone TV. Enterprise customers in
particular have shown an increasing demand for receiving all
their communication products from one company.
Approach
Our European strategy is to obtain long-term access to fast
xed broadband to service high value customers in a capital
efcient manner. Access is obtained through wholesale
agreements, partnerships or acquisitions.
Fixed services
Fixed broadband and voice account for around 8% of
our service revenue. We have xed services in 13 countries with
6.1 million xed broadband customers at 31 March 2011,
a 9.5% increase over the previous year. In addition, through
Gateway, we provide wholesale carrier services in over 40
African countries.
Combining xed and mobile services
The Vodafone DSL Router, now available in 11 markets, up
from six markets the previous year, combines mobile and xed
broadband services. This means customers can connect
immediately after purchase via the USB broadband modem
and then later with xed broadband when this has been
provisioned. During the year we have enriched this product in
our largest xed markets (Germany, Italy and Spain) through
the integration of digital living network alliance (‘DLNA’)
capabilities which facilitates the sharing of digital media
between different electronic devices. For example, a DLNA
compliant TV can operate with a DLNA compliant PC to play
music or videos, or display photos.
We have been offering triple play services (xed broadband,
voice and TV) in Portugal since 2009. This year we increased
our presence in the home TV market by launching services in
Italy, Spain and Germany.
Application services
We offer a range of total communications applications as well
as services for enterprise and consumer customers. For
example Vodafone Always Best Connected software enables
customers to stay connected to the internet on the best
available connection wherever they are by automatically
managing the switching between connection types including
mobile broadband, Wi-Fi and LAN. Vodafone PC Backup is an
online back-up and restore service that enables users to
remotely store data securely and automatically via their
internet connection.
Vodafone TV
This is a new service, launched in four markets,
that provides a wide range of content over the
airwaves through a fixed line broadband connection.
In Germany it is supplied through an innovative
‘hybrid’ set-top box which delivers free and pay
TV channels transmitted by satellite, cable or
broadband. It also provides on-demand films
and TV programmes, and other premium content.
Vodafone DSL Router
The DSL Router
comes complete with
a Vodafone Mobile
Broadband USB stick
so customers can have
instant access to the
internet while their fixed
broadband is set-up.