Vodafone 2011 Annual Report Download - page 26
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24 Vodafone Group Plc Annual Report 2011
Focus on key areas of growth potential:
New services
Mobile payments (an application of NFC)
Vodafone, ABN AMRO, ING, KPN, Rabobank and
T-Mobile signed a letter of intent this year to create
a joint venture company and introduce simple
and secure mobile payments at checkouts in
the Netherlands. It is an early example of how
Vodafone is leading the market for mobile
payments in partnership with other mobile
network operators and major banks.
We have strategically chosen to expand into a number of new
growth segments to create additional revenue and enhanced
customer experience that complement our core voice and
data products.
Machine-to-machine (‘M2M’)
M2M connections allow devices to communicate with one
another via built-in mobile SIM cards. This allows us to offer
services such as eet tracking and asset management, remote
monitoring of, for example, vending machines, cash machines
and building management, as well as security and surveillance.
We are now serving around 5.3 million M2M connections
around the world. Further information is contained in “Focus
on key areas of growth potential: Enterprise” on page 22 and
“Sustainable business” on page 30.
Third party billing
We work with third party content and service providers to
simplify our customers’ experience when they purchase
applications and content by letting our customers charge
these services direct to their mobile account (‘charge to bill’).
We provide a single technical interface to these providers to
reach all our European customers and we plan to expand this
reach to other parts of the world over the 2012 nancial year.
Financial services
Vodafone M-Pesa is now live in six markets. Further information
is contained in “Focus on key areas of growth potential:
Emerging markets” on page 20.
Near eld communication (‘NFC’)
NFC allows communication between devices when they are
touched together or brought within a few centimetres of each
other. We aim to make mobile phones the preferred device for
most personal transactions including payments, tickets,
coupons, identication and the provision of information. We
have been developing mobile NFC standards since 2006, have
conducted trials in several markets and are now developing
services and partnerships in preparation for commercial
launch in key markets.
Mobile advertising
We have an established mobile advertising business in 18
countries with a wide range of capabilities. The fast adoption of
smartphone devices is promoting mobile as an alternative
channel to reach consumers and we are collaborating
with other mobile network operators to make the most of the
potential of mobile advertising.
Vodafone Ad Plus
in Romania allows
companies to access
by SMS an opted in
customer base of up to
five million customers.
Research in Romania
shows almost 58%
of our customers like
to receive relevant
adverts on their mobile.