Vodafone 2011 Annual Report Download - page 13

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Group organic service revenue growth (%)
2009 2010 2011
(0.3)
(1.6)
2.1
Focus on ve key areas of growth potential
Mobile data: data revenue was up 26.4%(*) year-on-year to
£5.1 billion, and now represents 12.0% of Group service
revenue. We have continued to increase the penetration of
smartphones into our customer base as these are a key driver
of data adoption.
Network quality is absolutely central to our data strategy and
we have made further signicant investments over the last
12 months to improve the speed and reliability of our coverage.
Based on third party tests performed in 16 of our main 3G
markets, we rank rst for overall data performance in 13 markets.
Enterprise: revenue in the overall European enterprise
segment was up 0.5%(*) year-on-year and represented 29.5%
of our European service revenue. Within this, Vodafone Global
Enterprise, which serves our multinational customers,
delivered revenue growth of around 8%(*) thanks to some
important customer wins and increased penetration of
existing customer accounts. This market offers attractive
growth opportunities, as multinationals and smaller
companies alike look not only to manage costs but also
to move to converged platforms and improve mobile
connectivity for their workforces.
Emerging markets: the Group has an attractive level of
exposure to emerging markets where penetration is lower
and GDP growth higher than in the more mature markets of
western Europe.
Total communications: we continue to develop our xed
line capabilities to meet our customers’ total communications
needs beyond mobile connectivity. Revenue from our xed
line operations amounted to £3.4 billion, up 5.2%(*) year-on-year.
New services: machine-to-machine platforms (‘M2M’),
mobile nancial services and near-eld communications,
among other new services, all offer potential for incremental
growth. During the year we made good progress in our
M2M business and continued the growth and expansion of
our mobile money transfer platform, which now has over
20 million customers and is currently being trialled in India.
Deliver value and efciency from scale
The current composition of the Group has enabled us to
increase efciency and achieve favourable comparable cost
positions in many markets. During the year we also established
a more formal relationship with Verizon to leverage our
purchasing power across a wide range of suppliers.
Generate liquidity or free cash ow from
non-controlled interests
During the year we agreed disposals of our 3.2% stake in China
Mobile Limited and our SoftBank interests for a total cash
consideration of £7.4 billion. Subsequent to the year end,
we announced the sale of our 44% holding in SFR, the number
two mobile operator in France, to Vivendi, the majority
shareholder, for £6.8 billion. These three transactions
crystallised signicant value for shareholders, with £6.8 billion
of proceeds being committed to share buyback programmes.
Applying rigorous capital discipline
to investment decisions
We continue to apply capital discipline to our investment
decisions. We apply rigorous commercial analysis and
demanding hurdle rates to ensure that any investment or
corporate activity will enhance shareholder returns. We will
continue to undertake regular reviews of Vodafone’s entire
portfolio to ensure that we optimise value for shareholders.
Prospects for 2012 nancial year
We enter the new nancial year in a strong position. We are
gaining or holding market share in most of our major markets,
and are leading our competitors in the drive to migrate
customers to smartphones and data packages. We will
continue to focus on our key growth areas of data, enterprise
and emerging markets, while maintaining investment in
network quality and the development of new services.
However, we continue to face challenging macroeconomic
conditions across our southern European footprint, and we
expect further regulated cuts to mobile termination rates to
have a negative impact of about 2.5 percentage points on
service revenue growth in the 2012 nancial year.
The Group EBITDA margin is expected to continue to decline,
albeit at a lower rate than in the 2011 nancial year. The main
driver is the persistent revenue decline in some of our southern
European operations.
Adjusted operating prot is expected to be in the range of
£11.0 billion to £11.8 billion, reecting the loss of our
£0.5 billion share of prots from SFR as a result of the disposal
of our 44% interest.
Free cash ow is expected to be in the range of £6.0 to
£6.5 billion, reecting continued strong cash generation
offset by the £0.3 billion reduction in dividends from SFR and
China Mobile Limited in the 2012 nancial year, and the more
limited working capital improvements available going forward.
Capital expenditure is expected to be at a similar level to last
year on a constant currency basis.
We are well positioned to continue to deliver value to
shareholders through the achievement of our medium-term
targets for revenue, free cash ow and dividend growth; our
commitment to investment in protable growth areas; and our
clear capital discipline.
Vittorio Colao
Chief Executive
Vodafone Group Plc Annual Report 2011 11
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