US Cellular 2008 Annual Report Download - page 206

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• $3.9billioninservicerevenues
• $512millionindatarevenues
• ARPU(averagerevenueperunit)
 of$53.23
• $923millionincashowsfrom
 operatingactivities
• 1.5percentretailpostpaychurnrate
• Totaloperatingmarketpopulationof
 46millionin26states
• 6.2milliontotalcustomers
• 5.4millionnetretailpostpaycustomers
• 8,500full-timeequivalentassociates
• Invested$586milliontobuildnewcell
 sites,increasecapacityofexistingcell
 sites,purchaseequipmenttoexpand
 3G/EVDOservicestoadditionalmarkets,
 createnewretailstoresandremodel
 existingstores,andenhanceofce
 systems
• 6,877totalcellsites
• Morethan400U.S.Cellular-operated
 retailstoresand1,100locations
 representingrelationshipswithagents,
 dealers,andnon-companyretailers
(AsofDec.31,2008)
U.S.Cellular®,S&P500,DowJonesU.S.TelecommunicationsIndex
(PerformanceResultsThrough12/31/08)
*Cumulativetotalreturnassumesreinvestmentofdividends.Assumes$100.00investedatthecloseoftradingonthelasttradingdayin2003inU.S.Cellular
CommonShares,S&P500Index,andtheDowJonesU.S.TelecommunicationsIndex.TheaboverepresentsselectedinformationfromtheStockPerformance
Graphincludedinthe2008AnnualReport.Formoreinformation,pleaserefertotheShareholderInformationSectioninAppendixItotheattached2009
ProxyStatement.
About U.S. Cellular®
Strategy
U.S.Cellularisthenation’sfth-largest
full-servicewirelesscarrier.U.S.Cellular
operatesonacustomersatisfaction
strategy,drivingcustomerengagementby
providingacomprehensiverangeofwireless
productsandservices,superiorcustomer
support,andahigh-qualitynetwork.
U.S.Cellular’sbusinessdevelopment
strategyistobuildcontiguousoperating
marketareasbyoperatingcontrolling
interestsinwirelesslicensesinareas
adjacentorproximatetoitsother
wirelesslicenses.
U.S.Cellularisan81-percentowned
businessunitofTelephoneandData
Systems,Inc.,whichistradedonthe
NewYorkStockExchangeunderthe
symbolsTDSandTDS.S.
U.S.Cellulariscommittedtobuilding
strongrelationshipswithitscustomers,
communities,andassociates.
Customers
U.S.Cellulariscommittedtomaintaining
highlevelsofcustomersatisfactionand
loyalty,andconsistentlyranksatthetop
ofthird-partysurveysrelatedtocustomer
satisfactionandwirelesscallquality.

• J.D.PowerandAssociateshasranked
 U.S.Cellular“HighestCallQuality
 PerformanceAmongWirelessCellPhone
 UsersintheNorthCentralRegion”for
 sevenconsecutivereportingperiods.
Associates
U.S.Cellular’s8,500full-timeequivalent
associatesarecommittedtoproviding
excellentservice—thefoundationofthe
company’scustomersatisfactionstrategy.
InU.S.Cellular’s2008CultureSurvey
(performedannually),99percentof
participatingassociatesagreedthatserving
customerswastheirhighestpriority.
Diversity and Inclusion
U.S.Cellularvaluesdifferencesandbelieves
thatadiverseandinclusiveworkforceis
criticaltobusinesssuccess.Respectfor
associatesandforcustomerscreatesan
environmentmotivatedbyethics,
empowerment,andbusinessperformance.
Thecompany’sdiversityandinclusion
strategyfocusesonveareas:workforce,
workplace,marketplace,suppliers,
andcommunity.
Communities
U.S.Cellularfocusesonimprovingthe
qualityoflifeintheareaswhereitdoes
business.Thecompanyfocusesits
communityeffortsonnonprot
organizationsservingeconomically
disadvantagedyouth,families,and
seniors—connectingpeoplewith
opportunitiesforabetterlife.Hereare
justafewofthewaysU.S.Cellularhas
contributedtoitscommunities:
• Calling All Communities—Tohelpcombat
 reductionsinschoolfundingacrossthe
 country,U.S.Cellularintroducedits
 CallingAllCommunitiesprogramin 
 Decemberof2008.Throughthis
 grassrootsprogram,communitieslarge
 andsmallcastmorethan120,000votes,
 nominatingmorethan6,500schoolsto
 beamongthetentoreceive$100,000
 each.Theprogramharnessedcommunity
 spiritandcreatedanopportunityto
 believeinsomethingbetterfor
 children’seducation.
• U.S.Cellularcontributedmore
 than$4.2milliontoschoolsand 
 nonprotorganizations,including
 $1.2milliontotheUnitedWay;
 andinvestedin97organizations
 throughgrants,phonedonations,
 andotherphilanthropicsupport.
U.S.Cellularheadquarters,Chicago,Ill.
LicensescurrentlyoperatedbyU.S.Cellular
Licensesownedorwoninauctionby
limitedpartnershipsinwhichU.S.Cellular
isalimitedpartner
All data provided below is for the year ended Dec. 31, 2008.