US Cellular 2008 Annual Report Download - page 150

•Advances or changes in telecommunications technology, such as Voice over Internet Protocol (‘‘VoIP’’),
High-Speed Packet Access, WiMAX or Long-Term Evolution (‘‘LTE’’), could render certain technologies
used by U.S. Cellular obsolete, could reduce U.S. Cellular’s revenues or could increase its costs of
doing business.
•Changes in U.S. Cellular’s enterprise value, changes in the market supply or demand for wireless
licenses, adverse developments in the business or the industry in which U.S. Cellular is involved and/or
other factors could require U.S. Cellular to recognize impairments in the carrying value of its license
costs, goodwill, customer lists and/or physical assets.
•Costs, integration problems or other factors associated with acquisitions/divestitures of properties or
licenses and/or expansion of U.S. Cellular’s business could have an adverse effect on U.S. Cellular’s
business, financial condition or results of operations.
•A significant portion of U.S. Cellular’s revenues is derived from customers who buy services through
independent agents who market U.S. Cellular’s services on a commission basis. If U.S. Cellular’s
relationships with these agents are seriously harmed, its revenues could be adversely affected.
•U.S. Cellular’s investments in technologies which are unproven or for which success has not yet been
demonstrated may not produce the benefits that U.S. Cellular expects.
•A failure by U.S. Cellular to complete significant network construction and system implementation as
part of its plans to improve the quality, coverage, capabilities and capacity of its network could have an
adverse effect on its operations.
•Financial difficulties (including bankruptcy proceedings) of U.S. Cellular’s key suppliers or vendors,
termination or impairment of U.S. Cellular’s relationships with such suppliers or vendors, or a failure by
U.S. Cellular to manage its supply chain effectively could result in delays or termination of
U.S. Cellular’s receipt of required equipment or services, or could result in excess quantities of required
equipment or services, any of which could adversely affect U.S. Cellular’s business, financial condition
or results of operations.
•U.S. Cellular has significant investments in entities that it does not control. Losses in the value of such
investments could have an adverse effect on U.S. Cellular’s financial condition or results of operations.
•A material disruption in U.S. Cellular’s telecommunication networks or information technology, including
breaches of network or information technology security, could have an adverse effect on U.S. Cellular’
business, financial condition or results of operations.
•Wars, conflicts, hostilities and/or terrorist attacks or equipment failures, power outages, natural disasters
or other events could have an adverse effect on U.S. Cellular’s business, financial condition or results
of operations.
•The market price of U.S. Cellular’s Common Shares is subject to fluctuations due to a variety of factors.
•Changes in interpretations of accounting requirements, changes in industry practice, identification of
errors or changes in management assumptions could require amendments to or restatements of
financial information or disclosures included in this or prior filings with the SEC.
•Restatements of financial statements by U.S. Cellular and related matters, including resulting delays in
filing periodic reports with the SEC, could have an adverse effect on U.S. Cellular’s business, financial
condition or results of operations.
•Identification of material weaknesses in the effectiveness of internal control over financial reporting
could result in inaccurate financial statements or other disclosures or fail to prevent fraud, which could
have an adverse effect on U.S. Cellular’s business, financial condition or results of operations.
•Changes in facts or circumstances, including new or additional information that affects the calculation
of potential liabilities for contingent obligations under guarantees, indemnities or otherwise, could
require U.S. Cellular to record charges in excess of amounts accrued in the financial statements, if any,
which could have an adverse effect on U.S. Cellular’s financial condition or results of operations.
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